Tables With Vanceva™ interlayers add color to via Montenapoleone, the heart of Milanese shopping

Date: 11 July 2005

In one of the world's most exclusive shopping meccas, the new Geox showroom on Via Montenapoleone in Milan is striking for its mix of classy elegance and trendy flair.

Brightly hued tables in playful color combinations made with Vanceva™ interlayers (www.vanceva.com/design, films-archi@solutia.com) have been produced by renowned design studio Cibic & Partners to glorify the store's interiors. The tables are unique furnishings that make the showroom livelier and more attractive, letting customers and browsers into the soul of the Geox brand.

Via Montenapoleone is the pulsing heart of the high life, a street flanked by world-class boutiques and fancy cafés and tearooms. The Milanese love to stroll there, window shopping and making their most cherished purchases. Amidst the general sparkle, every brand tries to seek its own spin and catch the eye of its customers; stores are increasingly seductive and intriguing, offering shoppers an experience to be found nowhere else. What can they do to stand out? Every detail, every piece of furnishing, every layout is deliberately designed to help communicate the brands.

That's the spirit behind the new tables built using Vanceva™ interlayers, exclusively developed for Geox by celebrated designers Cibic & Partners to add the extra touch to the showroom. Furnishings that celebrate and reinforce the brand's visual identity. As noted on many an occasion by Aldo Cibic, owner of Cibic & Partners, "Each project challenges me to create an emotion, even a subtle one, that will in turn generate vitality, brand recognition and a sense of belonging."

Designers Luigi Marchetti and Paola De Francesco have come up with truly original interiors for the Geox store: the tables made with Vanceva™ interlayers personalize the merchandise displayed while bringing the store's atmosphere to a higher level. "I've known about Vanceva™ colored interlayers for laminated glass since before they were available in Italy, and I've long wanted to find an opportunity to use them. They can produce an infinite combination of effects, looks and colors, making them one of the most intriguing and versatile materials on the market", commented Aldo Cibic.

The four tables, of varying shape and size, were made with Vanceva™ interlayers Cool White 000A, Sahara Sun 0004, Sapphire 0006, Ruby Red 0005 and White, which in combination produce a striking palette for the eye.

Vanceva™ is a brand of Solutia Inc., the world's largest producer of PVB (polyvinyl butyral) interlayers for laminated glass, used by a new generation of films for the manufacture of high-tech building and decorative glass that has opened the doors to a new way of using and interpreting color in interior and exterior design. The range of VancevaTM products is an effective, versatile response to the growing popularity of glass as a design component and to the changing tastes of the market.

The system of VancevaTM interlayers consists of 10 base colors that can be combined into about 1,000 color possibilities. All VancevaTM products have the standard benefits of laminated glass, used widely in modern construction: UV protection (it absorbs up to 99% of harmful UV rays), safety, durability, and sound control. For further information visit www.vanceva.com/design or write to films-archi@solutia.com.

600450 Tables With Vanceva™ interlayers add color to via Montenapoleone, the heart of Milanese shopping glassonweb.com

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