Vitro Publishes White Paper on Bird-Safe Glass and Testing for BirdSmart®

Vitro Publishes White Paper on Bird-Safe Glazing Technology and the Testing Process for BirdSmart® Bird Safe Glass
Photo source
Noah Hilton

Date: 9 September 2025

With the recent release of BirdSmart® Bird Safe Glass by Vitro Architectural Glass, an extensive amount of research and testing went in to vetting the technology before bringing it to the market.

This is significant because the industry has yet to develop a set of standardized guidelines for testing, performance and quality for this relatively new product category.

"Innovation comes with responsibility. That’s why, in creating BirdSmart® glass, we not only conducted rigorous testing but also validated our technology and developed best practices to ensure its effective use,” explained Erin Casci, MSVD Product Manager at Vitro. "Rigorous evaluations revealed that the etching process preserves the glass's solar heat gain and visible light transmittance (VLT) without compromising its strength, durability or ease of cleaning."

Delving into the details of the need for bird-safe glazing, the evolution of the standards and technologies, and the need to rigorously test new bird-safe glass products, Vitro has released a white paper entitled, Bird Vetted & Approved The BirdSmart® Bird Safe Glass Story: Best Practices for Testing and Evaluating Bird Safe Glass Technology.

Leveraging Vitro’s expertise in glass product development and testing to develop its own rigid protocol of testing standards for bird safe glazing, the document goes into details on the testing process and how the laser-etched BirdSmart® glass performed.

Generally speaking, reflections and birds’ stronger spatial vision and weaker binocular vision make it difficult for them to see glass. Consequently, birds will spot greenery inside of a building and attempt to fly toward the indoor habitat, not realizing there is a pane of glass in the way.

This is why as many as 1 billion birds are killed every year in North America from flying into glass.

Vitro Publishes White Paper on Bird-Safe Glazing Technology and the Testing Process for BirdSmart® Bird Safe Glass
Photography: Noah Hilton

Etching specifically spaced patterns in the glass breaks up the optical illusion of open space and the continuous transparency of glass thereby enabling the birds to detect its presence.

Laser-etched glass like BirdSmart® Bird Safe Glass applies the markers on the first surface and can accept low-e glass on the second surface. The laser etching process is non-caustic, uses no harsh chemicals and the process can be done at any plant where glass is produced and coated.

Getting into the testing details, the white paper delineates the glass testing process for the following five categories: Gloss, Taber Abrasion, Strength, Stain and Weathering.

For some categories, there are accepted ASTM testing standards, and for others, Vitro tapped into its deep expertise and testing knowledge to map out what it expects will eventually be the industry-required battery tests for bird safe performance.

In sum, the intent of the white paper in sharing the vetting and testing process of BirdSmart® glass is to provide a valuable industry resource for evaluating bird safe glass performance.

For more details, read: The BirdSmart® Bird Safe Glass Story: Best Practices for Testing and Evaluating Bird Safe Glass Technology.

For more information about Vitro Architectural Glass, visit vitroglazings.com or call 1-855-VTRO-GLS (887-6457).

600450 Vitro Publishes White Paper on Bird-Safe Glass and Testing for BirdSmart® glassonweb.com

Others also read

GGF Scotland brings members and Building Standards Scotland together to discuss proposed energy standards and their potential impact on the glass and glazing industry.
Sound insulation and long-term edge durability in one interlayer
Discover how the SANCO Glass Consultant helps window manufacturers unlock the full potential of safety glass, combining energy efficiency with active and passive protection for modern homes.
Discover how Vitro is advancing architectural glass with innovative solutions for thermal performance, sustainability, bird safety and design at glasstec 2026.
Five European associations have jointly urged the European Commission to establish a clear legal framework for the use of verified software tools to assess product performance under the revised Construction Products Regulation (EU) 2024/3110.
EnduroShield will exhibit at glasstec 2026 in Düsseldorf, showcasing BirdWise™ Glass Coating Solution, X-Line™ automation and easy-clean protective glass coating technologies at Hall 10, Booth A60.

Add new comment

From industry

NEWS RELATED PRODUCTS