And here, we have to evaluate our sales channels much more accurately and to optimize them.
Everyone has a browser, wherever they are!
This means that a reliable and easy-to-use tool for browser-based product configuration is of great interest, not only for trade and installation companies but also for end customers as well. Enquiries, offers and orders are processed more quickly and conveniently, and also more securely.
All too often, manufacturers focus too closely on production when it comes to automation and improved logistics. But integrated information processing and process organization start with a query regarding an offer and end with optimized dispatch logistics. There is scope for optimization here!
In the online configuration are nearly all options of the 'large' ERP systems available. The customer sees the complete order history and can, as usual from the B2C sector, remove or add products from the basket.
A+W Webshop in the pilot phase
Currently the A+W Webshop is being piloted. Using this tool, highly complex products can be configured and ordered directly in the Web browser, while always taking into account the current customer data and any restrictions that the manufacturer may have. This speeds up and simplifies the sales process.
In this way, the manufacturer has access to a 24/7 order processing system like we are used to from the B2C world. It saves a lot of telephone enquiries, misunderstandings and enquiries about products that cannot be produced, as these are picked up by the system. Almost all the enquiry and ordering options from the ‘full’ A+W ERP system are available to the customer:
- Offers can be requested and orders placed
- Operation is intuitive and convenient. There is no need for any training or instruction.
- The full range of insulated glass, ESG, VSG and special glass is available
- All versions and finishes can be ordered