Date: 18 July 2025
With nearly 50 years in business, A+W Software has become the leading provider of software solutions (Business Unit: A+W Clarity) for the flat glass industry. In 1977, A+W made history by developing the first cutting optimization system to be used industrially and sold commercially around the world. Today, we proudly carry that legacy forward—focused strategically on flat glass solutions while remaining firmly committed to future innovation.
The flat glass industry is currently navigating a period of uncertainty, making clear direction and strong purpose more important than ever. That’s why, at A+W Software, we’ve spent recent months taking a thoughtful look inward. What drives us? What do we represent—today and tomorrow?
The outcome is a renewed and clearly defined vision:
“Empowering flat glass processors to achieve operational excellence.”
"A+W Software has always expanded and successfully maintained its market position through technological advances. This is evident not only in the introduction of the first commercial cutting optimization system, but also in the development of innovative solutions, such as the bidirectional scanner software A+W Smart Companion in 2018 as well as the launch of the major investment project A+W Smart Factory. We continue to invest heavily in R&D, motivated by our goal of driving innovation for the industry.
Our ongoing investment in R&D is driven by our commitment to help customers adapt to evolving market conditions. With narrow margins being a constant challenge, even the smallest efficiency gain can have a significant impact. Our goal is to help customers gain a competitive edge by boosting profitability, productivity, and operational excellence. We clearly want to be the best," says Dennis Tiegs, COO A+W Clarity.
Our newly articulated vision is not a departure, but instead a written reflection of the path we’ve already been traveling. Through company-wide collaboration, we’ve shaped a collective identity that highlights the values and priorities we stand for. This internal clarity has led us to a bold, action-driven mission.
At A+W Clarity, our purpose is rooted in building meaningful partnerships, creating forward-thinking solutions, and pushing boundaries through innovation. “Build. Create. Innovate.”—that's our mission.
Build
We build relationships. Our Sales team builds close partnerships. Professional Services builds customized systems to improve your processes. Customer Support builds trust and delivers expert assistance.
🔹We build solutions!
Create
Our customers’ needs inspire our R&D teams to create powerful software enhancements, develop testing protocols, and launch new releases.
🔹 We create software products!
Innovate
Innovation comes from ideas—ours and yours. Our Innovation Department transforms them into forward-thinking solutions for tomorrow’s flat glass industry.
🔹We innovate to bring the future to your doorstep today!
“It's not just three words. It's the mindset behind them that unites us as a team,” explains Tiegs.
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