A+W, according to Managing Director Peter Dixen, is seeking an intensive exchange with customers about these questions since the company started to work in an increasingly product-related fashion in recent years, and thus, according to many customers, has lost some of its proximity to the industry, its requirements and problems.
A+W Managing Director Peter Dixen: "We want to know where the 'shoe does not fit' our customers."This should change now, explained Peter Dixen, which is why in September a high-quality lecture and discussion event was organized in Pohlheim for A+W customers in the flat glass industry.
Twenty-five A+W partners, owners, and managing directors, as well as IT and production managers, made their way to Pohlheim in order to listen to A+W experts and external speakers talk about current software products, and also about more general topics relevant to the market situation.
Perhaps the most important part: the open discussion in the afternoon, where, instead of having A+W explain to customers, users explained something to the EDP experts: namely what they expect from their software provider, where the "shoe fits the worst" – and also what they believe is the least important.
Photo: Exciting lectures by A+W experts and external speakers were well-received
Once again it was clear how important such events are: personal contact, including the sometimes controversial exchange of opinions, simply cannot be replaced. Naturally the culinary part could not be omitted: the discussions ended over a good meal with good wine at Burg Staufenberg. "A very successful event," rejoiced Heiko Schuh, A+W Sales Director Central Europe.
Participant Sabine Klumpp, who is responsible for EDP analytics and master data management at the Alfred Bohn corporate group in the Sinsheimer Glas- und Baubeschlaghandel GmbH business division, saw additional potential: "With this event, our partner A+W let us have a look at its cards. But we customers get to have a say. That's unique. That's innovative and makes us want more."