Software in the flat glass industry - Where will the journey take us?

How should companies set themselves up in order to be successful glass refiners on today's market? Which software can help with this? And what software will be needed in the future? 

A+W, according to Managing Director Peter Dixen, is seeking an intensive exchange with customers about these questions since the company started to work in an increasingly product-related fashion in recent years, and thus, according to many customers, has lost some of its proximity to the industry, its requirements and problems.

A+W Managing Director Peter Dixen: "We want to know where the 'shoe does not fit' our customers."This should change now, explained Peter Dixen, which is why in September a high-quality lecture and discussion event was organized in Pohlheim for A+W customers in the flat glass industry.

Twenty-five A+W partners, owners, and managing directors, as well as IT and production managers, made their way to Pohlheim in order to listen to A+W experts and external speakers talk about current software products, and also about more general topics relevant to the market situation.

Perhaps the most important part: the open discussion in the afternoon, where, instead of having A+W explain to customers, users explained something to the EDP experts: namely what they expect from their software provider, where the "shoe fits the worst" – and also what they believe is the least important.

Photo: Exciting lectures by A+W experts and external speakers were well-received

Once again it was clear how important such events are: personal contact, including the sometimes controversial exchange of opinions, simply cannot be replaced. Naturally the culinary part could not be omitted: the discussions ended over a good meal with good wine at Burg Staufenberg. "A very successful event," rejoiced Heiko Schuh, A+W Sales Director Central Europe.

Participant Sabine Klumpp, who is responsible for EDP analytics and master data management at the Alfred Bohn corporate group in the Sinsheimer Glas- und Baubeschlaghandel GmbH business division, saw additional potential: "With this event, our partner A+W let us have a look at its cards. But we customers get to have a say. That's unique. That's innovative and makes us want more."

600450 Software in the flat glass industry - Where will the journey take us?

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