Schiatti Angelo: glass machinery in Morocco with GIMAV

Cinzia Schiatti, Export Sales Manager, has just returned to Italy after participating in the business mission organized by GIMAV in Morocco.

"They were two intense days between Casablanca and the country's main glass companies," says Cinzia, "an opportunity to bring Italian know-how to the heart of North Africa and understand up close the dynamics of a rapidly expanding market."

GIMAV: the association bringing Italian glass excellence to the world

GIMAV – National Association of Manufacturers of Machinery and Accessories for Flat and Hollow Glass Processing – has represented Italian technological excellence in the glass sector for decades. With over 140 member companies, GIMAV coordinates business missions, trade fair participations, and Made in Italy promotion initiatives in strategic markets globally.

The mission to Morocco is part of a commercial development strategy towards North Africa and the Middle East, areas where demand for flat glass processing technologies grows in parallel with urbanization, construction, and local production of furniture and architectural components.

For Italian companies in the sector, establishing a presence in these markets means intercepting investments, new installations, and technological upgrades at glass companies now seeking reliable, configurable, and competitive solutions.

Casablanca, Barcelò Hub: two days of B2B meetings and company presentations

The mission took place at the Hotel Barcelò d'Ansa in Casablanca, a reference point for business events in Morocco's economic capital. The first day was dedicated to institutional meetings with representatives from the Italian Chamber of Commerce in Morocco, consulates, and local authorities, followed by Schiatti Angelo's company presentation.

During the presentation, the brand's strengths were highlighted: mechanical robustness, plant durability, and the possibility of custom configuration for different production cycles.

The key message is that of the Tailored Technology campaign: not standard machines, but adaptable solutions to each glass company's specific needs, from automatic loaders to straight-line edgers, from beveling to drilling systems.

"The meetings allowed us direct dialogue with Moroccan operators interested in upgrading their machinery or expanding production lines. Concrete discussions, precise technical questions, requests for specific configurations: the kind of networking that builds solid commercial relationships."

The feeling Cinzia Schiatti brings back is one of concreteness and interest.

Visit to Moroccan glass companies: installed technologies and production processes

The second day was dedicated to visit three medium and large-sized glass companies located in Casablanca’s hinterland.

Entering the production facilities allowed observation of currently used technologies, workflows, operational challenges, and local producers' growth aspirations.

The visited glass companies mainly process flat glass for architectural, furniture, and decorative applications, with production for both the local market and export to Europe and other African countries.

The expressed needs mainly concern reliability over time, ease of maintenance, availability of technical support and spare parts, and the ability to configure machines based on production changes.

Exactly the points on which Schiatti Angelo has built its positioning for decades.

Morocco today represents one of North Africa's most dynamic markets for flat glass processing.

Moroccan glass companies don't limit themselves to serving the domestic market: many look toward export, both to other African countries and to Europe.

This requires high quality standards, scalable production capacity, and technologies capable of ensuring precision and repeatability.

Local glass companies seek technological partners who can support their growth, not just machine suppliers.

The Tailored Technology concept perfectly fits the North African market's needs. Moroccan glass companies don't seek rigid monoblock solutions, but configurable technologies that can adapt to mixed production, variable volumes, and frequent format changes.

A straight-line edger like the SME10B, for example, can be configured with different automation levels depending on production requirements.

An automatic loader like the CVB55 or CVB150 can be integrated into existing lines without disrupting workflows.

This flexibility makes the difference in markets where production can oscillate between small customized batches and large standardized volumes. And where routine maintenance must be internally manageable, without depending on external technicians for every minor intervention.

The mission in Morocco is one of many concrete steps Schiatti takes toward foreign markets and, above all, an opportunity to listen, understand, and adapt. Because Made in Italy that truly works is the kind that knows how to look beyond borders without losing its identity.