"The new website is a valuable tool that will help improve productivity and profitability," said Fred Freestone, e-marketing manager, DPC.
The content is organized under each of DPC's nine brands: DuPont Refinish, Standox, Spies Hecker, Nason® Finishes, Hot Hues™, DuPont Commercial Finishes, DuPont Industrial Coatings, DuPont Aviation Finishes and the newest brand -- DuPont Marine Finishes. It includes comprehensive product, color and training information, as well as a new safety and environment section.
The easy-to-navigate design presents a bright and inviting appearance, with content that is based on customer feedback, according to Fred. "We listened to comments and suggestions from jobbers and shops and incorporated them into the new site," he said.