ALCOA is awarded “2005 Product of the Year” for Alumax’s ShowerBright Coatings by DFI

Date: 3 April 2006
Source: DFI

Date: 24 March 2006

Diamon-Fusion International, Inc. (DFI), global developer and exclusive supplier of the Diamon-Fusion® patented nanotechnology, is proud to announce that ALCOA has been the recipient of The Best of ’05 by the USGlass Magazine “2005 Product of the Year” under the category “Bright Ideas” for its ShowerBright by Alumax line of glass coating products, supplied by DFI.

This prestigious award within the US Glass Industry reflects Alumax’s commitment to innovation and quality by incorporating the most advanced and cost-effective technologies to its line of products.

Bobby Thompson, National Marketing Director of Alumax, stated: “We are thrilled to be honored by our industry peers as The Bright Idea of 2005; we have built a solid partnership with DFI and we look forward to continuing this path of innovation and added value.”

Guillermo Seta, Vice President and Executive Director of DFI Global Operations, added: “We are always delighted to be part of our partners’ success; it’s always refreshing and also a good barometer to keep leading the market place with new ideas as an innovative coating supplier.”

Alumax Bath Enclosures, an ALCOA company, is the largest producer of shower and tub enclosures in the U.S. with products including a complete line of bypass doors, pivot doors, hinge doors, steam units, heavy glass units, and mirror wardrobe doors. Alumax has been one of the world's leading Bath Enclosure and Shower Door manufacturers since 1949. With eight Service Centers, a National Sales team and thousands of distributing dealers coast-to-coast, Alumax is committed to total customer satisfaction and the production and on-time delivery of the highest quality products in the industry.

More information about Alumax can be found at www.alumaxbath.com and www.alumag.com

ALCOA (NYSE: AA) is the world's leading producer of primary aluminum, fabricated aluminum and alumina, and is active in all major aspects of the industry. Alcoa serves the aerospace, automotive, packaging, building and construction, commercial transportation and industrial markets. In addition to aluminum products and components, Alcoa also markets consumer brands including Reynolds Wrap® foils and plastic wraps, Alcoa® wheels, and Baco® household wraps. The company has 120,000 employees in 41 countries and has been a member of the Dow Jones Industrial Average for 45 years and the Dow Jones Sustainability Indexes since 2001.

More information about Alcoa can be found at www.alcoa.com

DFI Nanotechnology multi-functional characteristics include: water and oil repellency (hydrophobic and oleophobic), impact and scratch resistance, protection against graffiti, dirt and stains, finger print protection, UV stability, additional electrical insulation, protection against calcium and sodium deposits and increased brilliance and lubricity. DFI’s nanocoating works at nanoscale levels to change the molecular composition of any silica-based surface. Diamon-Fusion® provides, in chemical terms, a ‘cross-linked’, ‘branched’ and ‘capped’ optically clear nano-film along with a strong and durable covalent bond.

More information about DFI can be found at: www.DFInanotechnology.com

600450 ALCOA is awarded “2005 Product of the Year” for Alumax’s ShowerBright Coatings by DFI glassonweb.com

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