Written by Alison Renwick: With the announcement issued last year of changes to the senior management team at Soft Tech, Anne Coulter, Soft Tech European Business Director, will be making introductions into the UK market over the coming months.
Soft Tech’s software solutions have become a household name in the window and door industry, and Anne’s move over to the UK this year looks to emulate this and cement the importance of our UK and European customer base in our growth strategy.
An essential part of the strategy has been to join the Council for Aluminium in Building (CAB), which will prove to be an invaluable relationship.
CAB has now become the largest UK Aluminium in building trade association with over 120 members across the supply chain. Throughout its history CAB has continued to expand its services to Members.
It provides high quality technical information and guidance on regulations, standards and best practice. Its ambitious events programme includes Regional Members Meetings, Conferences and Contractual Awareness Seminars around the UK.
The Association is also highly proactive in a number of aluminium and sustainability initiatives in the UK and internationally and is involved in developing and delivering a series of key training initiatives including the CAB Skills Card.
Through this relationship, Soft Tech have been invited to exhibit in the CAB Pavilion at the FitShow19, taking place in Birmingham, 21-23 May 2019.
“We’re delighted to have been invited to exhibit in the CAB Pavilion at FitShow19 in May. We’re looking forward to attending the event, meeting potential prospects and forming solid relationships in the UK market.” Anne Coulter, Soft Tech European Business Director.