BAU ONLINE: Interview with Dr. Reinhard Pfeiffer, Deputy CEO of Messe München

Reinhard Pfeiffer, Deputy CEO, Messe München
Photo source
Reinhard Pfeiffer, Deputy CEO, Messe München | Photo: bau-muenchen.com

Date: 25 November 2020

Three questions to Reinhard Pfeiffer, Deputy CEO of Messe München.
  • Interview: Dr. Reinhard Pfeiffer, Deputy CEO of Messe München
  • BAU 2021 will take place entirely online from January 13-15, 2021
  • Goals, topics and additional perspectives

BAU 2021 will take place as a purely online event from January 13 to 15, with live presentations from the exhibitors, one-on-one meetings with exhibitors and a varied conference program. Three questions to Reinhard Pfeiffer, Deputy CEO of Messe München.

The current situation is changing the trade fair business. What goals are you pursuing with BAU ONLINE?

It’s clear that there’s no replacement for an in-person trade fair. The coronavirus crisis has highlighted how valuable personal, face-to-face exchange is to all of us right now. Meanwhile professional exchange and the good connection to partners and customers are especially important in being able to master the economic challenges. That’s why we are offering the industry a contemporary alternative in the form of BAU ONLINE, so that the players can learn about the latest trends and drive business. The current responses confirm this need.

What topics will be discussed in the conference program?

The online format is also established by the key themes of BAU 2021. The coronavirus has given the digital transformation a push, but there is still much to do for connected collaboration and the networking of trade, digital planning and robotics. The coronavirus goes on, the challenge of climate change remains—and cities want to become increasingly climate neutral. The key words here are energy efficiency, recycling, renewable resources and resilience.

“Resources and Recycling” shows how building materials can be brought into the system’s cycle or reused. “Living of the Future” looks at an urban development that—now more than ever—watches out for the health of its inhabitants, just as it does for affordable housing. Of course focus will also be on the effects of the coronavirus in architecture and construction.

Will the coronavirus crisis change BAU in the long term?

BAU 2023 will once again take place as an international industry gathering in Munich. All of the notable exhibitors have already announced their participation. Many of the new digital formats will enhance the trade fair permanently, making the opportunities for information and B2B networking better than ever.

But more than anything else we are looking forward to coming together in-person in one place again. In China we are currently seeing how important trade fairs are: The events of Messe München are once again taking place with high levels of participation there, albeit with a primarily national orientation. This shows without a doubt that economy, science and politics need trade fairs to drive trade and shape future projects.

Information and accreditation for BAU ONLINE on the BAU Website.

600450 BAU ONLINE: Interview with Dr. Reinhard Pfeiffer, Deputy CEO of Messe München glassonweb.com

See more news about:

Others also read

The first edition of Glass-Tech Poland took place from June 3–5, 2025, at Ptak Warsaw Expo, marking a strong debut for what promises to become a key event for the glass technology sector in industry and construction.
FTI is proud to support the third edition of Performance-Based Façade Design (PBFD), taking place in Venice, Italy, from September 11–13, 2025.
Scm Group joined Italy’s top innovation leaders in Cernobbio to shape the future of sustainable manufacturing.
Registration is now open for the FGIA Insulating Glass Fabricators Workshop, which will be held September 16-18 at the Intertek testing facility in Fridley, MN.
SCM Group recently joined CRIT’s 25th anniversary celebration, reaffirming its commitment to innovation and collaboration in support of Emilia-Romagna’s industrial growth.
The new FENSTERBAU FRONTALE Innovation Award will debut in 2026, honoring standout product innovations. Applications open in late June 2025.

Add new comment

From industry

NEWS RELATED PRODUCTS

A+W Software GmbH
A+W Software GmbH
A+W Software GmbH
A+W Software GmbH
Horn Glass Industries
A+W Software GmbH