Why Alumax Trusts EnduroShield for Lasting Shower Door Protection

When it comes to creating high-quality bath and shower door solutions, Alumax Bath Enclosures has been a trusted name in the industry for over 75 years. Now owned by Hydro Extrusions, Alumax has earned a stellar reputation for its comprehensive product line, customer-centric operations, and innovative approach to meeting market demands. One of the keys to Alumax’s continued growth and customer satisfaction has been its partnership with EnduroShield.

This collaboration spotlights how Alumax integrates value-added solutions like EnduroShield to enhance their offerings, strengthen customer relationships, and maintain a competitive edge.

A Legacy of Excellence

Founded over seven decades ago, Alumax’s name has become synonymous with reliability and excellence in shower door manufacturing. With a fabrication center in Magnolia, Arkansas, and five distribution centers across the United States—located in Dallas, Kansas City, Atlanta, Pensacola, and Philadelphia—the company’s reach is expansive. Their expertise spans framed, semi-frameless, and frameless shower door solutions, offering products that cater to diverse design tastes and functional needs.

Yet, what makes Alumax truly unique, as sales & marketing manager Janet Wray highlights, is their commitment to unparalleled customer service and delivering high-quality, durable products that stand the test of time.

“Alumax is one of the original shower door companies. Our classic product designs and attention to detail reflect our dedication to quality, and that tradition continues today,” says Wray.

Innovative finishes such as brushed brass ensure that Alumax remains aligned with shifting consumer tastes. “Our brushed brass finish has been incredibly well-received—it’s a softer, satin finish that grabs the attention of designers and customers,” adds Wray.

Enhancing Value with EnduroShield

A significant milestone in Alumax’s ongoing quest for innovation and customer satisfaction has been its partnership with EnduroShield.

EnduroShield provides invisible protection for glass, significantly reducing water stains, soap scum, and grime. “Some of our customers want EnduroShield applied to every shower they order. It's become an essential part of our product line,” shares Wray.

For Alumax, the partnership with EnduroShield is more than just a feature—it’s a business strategy. “EnduroShield has been instrumental as a value-added product. It not only enhances end user satisfaction but also provides revenue-generating opportunities for both us and our customers,” notes Wray.

Seamless Integration, Reliable Results

Applying EnduroShield coating is seamlessly integrated into Alumax’s production processes, with hand-application carried out at their distribution centers. Wray explains Alumax’s approach fits their scale and customer needs. “With five distribution centers, hand-applying the coating provides us the flexibility needed to meet varying order quantities and customer requirements.”

Ease of application and EnduroShield’s comprehensive training programs have made the adoption remarkably straightforward for Alumax’s team. “Our staff appreciate the simplicity of applying EnduroShield compared to previous coatings we’ve used,” Wray shares.

A Reputation for Unmatched Customer Service

Beyond their products, Alumax is celebrated for their dedication to exceptional customer service—a quality that’s essential in retaining customer loyalty. “The feedback we receive from customers consistently highlights our responsive and solution-oriented support team. Our culture of high service expectations drives our decisions to partner with suppliers like EnduroShield, who focus on the same,” says Wray. 

Long-Term Alignment with EnduroShield

For Alumax, EnduroShield isn’t just a short-term partnership—it's integral to their strategic goals. “We’ve been offering EnduroShield for years, and we’ve had great success with it. As long as our customers continue to see the value, we’re committed to keeping it as part of our offerings,” confirms Wray.

A Partnership Built on Trust and Innovation

Alumax’s partnership with EnduroShield exemplifies how collaboration can lead to remarkable value for businesses and consumers alike. By integrating EnduroShield’s cutting-edge coating into their product suite, Alumax reinforces their mission to provide durable, aesthetically pleasing, and easy-to-maintain shower door solutions.

What truly sets Alumax apart, however, is their ability to combine industry-leading innovations with a heritage of high-quality manufacturing and customer service.

“EnduroShield has been a fantastic partner for us, and I recommend them for their product quality and the outstanding support they provide to both their customers and ours,” says Wray.

From a rich history of reliable craftsmanship to a forward-thinking commitment to innovation, Alumax continues to stand as a pioneer in the shower door industry. Their partnership with EnduroShield serves as a testament to their dedication to excellence, ensuring they remain at the forefront of customer satisfaction and market leadership for years to come.

Ready to experience the same protection trusted by Alumax?

Click here to learn more about EnduroShield Glass Protection for Shower Doors.