Saudi American Glass wins projects worth SR70 million; boosts market leadership

Sulaiman Al Habib Medical Centre, Renal Failure Center in Riyadh, Al Obeikan & Elegance Towers, Al Rajhi Hotel, General Audit Bureau HQ in Riyadh, new commercial towers in Makkah, Double Tree Hilton Hotel in Al Khobar, a 5-Star Hotel in Jeddah, as well as universities in Dammam, Najran, Jizan, Madinah, Hail, Tabuk and Qassim.
Over 130,000 square metres of SAG’s K-Lite High Performance glass in various colours are being used in these projects. The K-Lite High Performance glass offers high strength resistance against stress and wind flex, and also offers protection in the case of breakage.
 
Rizwanullah Khan, Executive President of SAG, said: “Over the years, Saudi American Glass has won an excellent portfolio of projects, which has further cemented its credibility as a trusted supplier of top-quality glass products in the region. Saudi Arabia is a key growth market and the company’s reputation for quality and service helps it maintain a high demand for its exclusive products.”
 
In a step that is set to further leverage its market leadership, SAG has recently finalized an agreement with the UK-based Smartglass International to become its exclusive Middle East partner for privacy switchable and electronically tintable glasses. The technology allows instant privacy at the flick of a switch.
 
The innovative product, which is currently enhancing environments in more than 33 countries across six continents, has a huge latent demand – particularly in healthcare and hotel projects in KSA, and will go a long way in building SAG’s market leadership.
 
The new glasses offer the perfect blend of privacy and freedom and eliminate the need for curtains/ blinds. These can be used in partition screens, windows, roof-lights and doors, projection screens, security and teller screens.
In the recent past, the architectural high performance flat glass market in the Middle East has grown steadily. Rampant construction across GCC, in particular KSA, UAE and Qatar, is fuelling the demand for flat glass products. In particular, there is heightened demand for solar control glass and electronically-tintable glass that can block sunlight.