NorthGlass Marketing Conference Concludes Successfully

The NorthGlass Processed Glass Business Unit successfully concluded its 2025 annual marketing conference, “Super Glass, Super Future,” in Luoyang — China’s ancient capital of 13 dynasties — on March 25–26.  The event brought together 110 leading industry professionals to showcase groundbreaking advancements in architectural glass through three key innovations: technological empowerment, immersive experience demonstrations, and cultural synergy integration. These elements set new industry benchmarks for integrated development across production, research, and sales.

Technological Empowerment: Industry Experts Reinforce Marketing Strategies

Throughout the conference, esteemed experts shared valuable insights. Speakers included Yang Fan, an expert member of the National Technical Committee 448 on Curtain Walls and Windows of the Standardization Administration of China (SAC/TC448); Nan Pingshu, founder of the Nanpingshu Design Private Board Meeting; Wan Chenglong, Deputy Director of the China Academy of Building Research; Xia Bing, Financial Director of NorthGlass Co., Ltd.; and Gao Pan, Deputy Director of the Production Technology Center of NorthGlass Processed Glass Business Unit.

Notably, Nan Pingshu emphasized, “The future of the door and window market will rely on technological accumulation and scenario-based solution capabilities. NorthGlass’ differentiated technology is the core competitiveness of its dealers.” His remarks strongly resonated with attendees.

Hosted by Li Chunchao, Marketing Director of NorthGlass Co., Ltd. and Deputy General Manager of the Processed Glass Business Unit, the conference began with a warm welcome to distinguished guests and partners from across the country. Li reiterated NorthGlass’ unwavering commitment to innovation and collaborative market development. Following him, Wang Yongli (Deputy Director of the Marketing Center and International Sales Director), Zhao Weigang (Director of the Premium Residential Department), and An Chunjing (Director of the Marketing Department) shared their perspectives on innovative technologies, marketing strategies, and current market trends.

Beyond Limits: 18.3-Meter R&D Curtain Wall Glass Redefines Innovation

A highlight of the conference was a site visit to NorthGlass’ high-end equipment park and the under-construction R&D center office building. The building’s facade showcases 19 pieces of NorthGlass’ independently developed five-layer ultra-clear, double-coated curtain wall glass — the largest panels reaching 3 meters in width and 18.3 meters in height. This is currently the largest one-way perspective coated glass in the company's product portfolio.

Participants also enjoyed an exclusive tour of NorthGlass’ light-stone and cast glass manufacturing base. Immersed in the luminous artistry of glass craftsmanship, guests gained a deep understanding of the intelligent manufacturing process and cutting-edge building material technologies. From facade models to interior applications, NorthGlass presented integrated solutions for both architectural and residential projects. This immersive experience highlighted the company’s dedication to technological innovation and stringent quality standards — forming a strong foundation for future partnerships.

Cultural Empathy: Ancient Grottoes Meet Modern Glass Aesthetics

On the afternoon of March 25, attendees visited the UNESCO World Heritage Site, the Longmen Grottoes. During an expert analysis of the Vairocana Buddha’s light-shadow sculpting techniques, compelling parallels were drawn between ancient artistry and NorthGlass’ modern engineering philosophy. The company’s precision-engineered glass — characterized by exceptional flatness, optical performance, and large-scale panel forming — embodies the spirit of the modern craftsman.

Cultural Feast: Strengthening Brand Bonds Through Shared Heritage

As a cultural highlight, NorthGlass hosted the “Empress Banquet” — a grand Tang Dynasty–inspired welcome dinner. Guests, dressed in traditional attire, enjoyed tea ceremonies, music, and fine wine, immersing themselves in an evening of timeless oriental elegance.

In his closing remarks, Vice President Gao Qi stated that NorthGlass is reshaping the value of the glass industry through cross-disciplinary innovation. He emphasized the company’s commitment to challenging conventional perceptions, pioneering product innovation, building brand influence through landmark projects, accelerating the development of the premium residential market, enhancing team autonomy, and expanding thought leadership through high-end training. In a competitive market, NorthGlass stands firmly on the pillars of innovation and quality — serving as a strong ally for marketing professionals and partners, and working together toward even greater success.

The successful conclusion of this marketing conference not only reinforced the shared values between NorthGlass and its partners but also propelled industry transformation with “Super Glass” as a catalyst. In 2025, NorthGlass will continue to drive innovation and collaborate with partners to shape a brilliant future!