Law of Storefront Attraction: Show People the Inside | NanaWall Systems

Spectators gathering around a flying person in iFly's flying tunnel.
Photo source
Spectators gathering around a flying person in iFly's flying tunnel - Photo: www.nanawall.com
The HSW60 system open the entire storefront, revealing the flying tunnel and attracting passersby.

If you saw a flying person would you walk over to explore the situation further? Stantec, the architecture firm behind iFly’s new indoor skydiving center in Orlando, Florida, took advantage of the company’s eye-catching service and constructed a retail store that passersby can’t resist to enter.

The HSW60 system open the entire storefront, revealing the flying tunnel and attracting passersby.
The HSW60 system open the entire storefront, revealing the flying tunnel and attracting passersby.

The firm designed a building in which nearly a quarter of the façade opens and exposes the flying tunnel to the sidewalk. To open and close around the cylindrical flying tunnel, they needed a flexible opening glass wall system.

The closed HSW60 system storefront, with proprietary branding.
The closed HSW60 system storefront, with proprietary branding.

The opening system selected was an 11-panel NanaWall HSW60 system that stands 12 feet and spans nearly 32 feet of curved façade. When open, the panels are stored off to the side and completely clear of the opening. In the interior of the building, there is a matching semi-circled 6-panel HSW60 system to wrap around the other side of the flying tunnel.

The Stantec architect on this project summarizes the effect of the HSW60 well by saying:

“When closed, the NanaWall system participates to the overall architectural and graphic composition; when open, it reveals the energy and the activity of this indoor skydiving facility and helps to blur the boundaries between building and public realm”

Take a note from iFly’s success. If your retail store has a service or product worth showing, then show it! Viewing a product through glass is great; but interacting with it in a barrier-free environment is a more compelling idea. T

o garner more interest from foot-traffic and ultimately increase the bottom line, look into NanaWall systems and how it can display your service to the public. And if your storefront has curves and bends, look into the exact system iFly used: HSW60.

600450 Law of Storefront Attraction: Show People the Inside | NanaWall Systems glassonweb.com

Others also read

Get Connected By using GED robotics, automation and software.
At this year's product award from the architecture magazine DETAIL, the large-surface swing door made of glass wins the prize in the category roof, facade and exterior walls.
Conservatory Outlet Ltd has officially launched an innovative new flat roof extension solution.
Progress Glass completes the process
Fifty Sapphire balconies grace a six-storey ‘extra care’ facility – part of a  major new residential development on the outskirts of Reading, Berkshire.

From industry

10924 Granite Street, Suite 200
Charlotte, NC 28273
United States

10301 North Enterprise Drive
Mequon, WI 53092
United States

NEWS RELATED PRODUCTS

Diamon-Fusion International, Inc.
Diamon-Fusion International, Inc.
HHH Tempering Resources, Inc.
Diamon-Fusion International, Inc.
Diamon-Fusion International, Inc.
Diamon-Fusion International, Inc.

Add new comment