Date: 23 February 2026
Troostwijk Auctions will auction the complete production facility of Eyrise B.V. / Merck Windows Technologies B.V., a liquid crystal glass factory located in Veldhoven, The Netherlands. The sale offers a rare opportunity to acquire a highly specialised and recently developed smart glass production plant.
The facility was purpose-built to produce liquid crystal windows, also known as switchable or smart glass. This innovative glass technology enables dynamic control of transparency, allowing glass surfaces to switch between clear and opaque states. The factory has only been operational for a limited number of years and will be offered largely complete.
Unique opportunity in a niche market
Complete liquid crystal glass production facilities are rarely brought to the market, particularly in such a modern and comprehensive configuration. The auction includes advanced coating, lamination and processing equipment, testing installations, cleanroom environments and supporting technical infrastructure.
For manufacturers active in architectural glass, façade systems, automotive glazing or high-tech materials, this auction presents a unique chance to enter or expand within the smart glass segment without the long lead times and capital expenditure typically required to develop a facility from scratch.
Fully equipped production environment
The assets originate from a purpose-built factory designed to industrialise liquid crystal window technology. The production environment reflects significant investment in specialised machinery and quality control systems.
Interested parties can explore the facility in detail via a 3D virtual tour available on the auction page, offering insight into the layout, scale and technical setup of the production site.
High-tech assets with global appeal
Given the innovative nature of the technology and the relatively young age of the equipment, Troostwijk Auctions expects international interest from strategic buyers and investors. The digital auction platform connects local sales with global demand, enabling qualified buyers worldwide to participate.
The online auction is now open for registration via Troostwijk Auctions’ platform.
More information about the auction and access to the 3D tour can be found here







About Troostwijk Auctions
Troostwijk Auctions is part of TBAuctions, Europe’s leading group of digital B2B auction platforms. Celebrating its 95th anniversary this year, Troostwijk Auctions has grown into a European market leader in online auctions of industrial assets.
Troostwijk Auctions believes that everything has value. Its digital auction platform connects fast, local sales with global demand, extending the lifespan of industrial goods and giving equipment a second life. In doing so, Troostwijk Auctions actively contributes to a more circular economy.
With more than 1 million lots auctioned annually, 4 million monthly visits, local sector specialists throughout Europe, and buyers in 175 countries, Troostwijk Auctions plays a key role in enabling efficient, transparent and sustainable trade of industrial assets.
More information: https://www.troostwijkauctions.com/
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