VITRUM 2021: exciting innovations on the horizon

VITRUM 2021: exciting innovations on the horizon
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Date: 6 May 2021

VITRUM programming will be complemented by that for GLASS WEEK, broadcast from the event Hub and on the dedicated digital platform.

VITRUM and GLASS WEEK programs

To enliven the VITRUM and GLASS WEEK programs from October 5th to 8th, we developed a series of events that includes speeches, interviews and in-person seminars to be held in the Meeting Area at the show as well as on the VITRUM LIFE platform and on all the social channels. 

The five programs will make up the broadcast programming that for VITRUM, will be primarily oriented toward an audience of industry professionals.

LIVE - the channel upon which the institutional events, video footage of days inside the show and related events, award ceremonies and other activities that don’t fall within the other programs will be broadcast

MAIN PLAYERS - interviews, conversations, presentations that focus on the big-name companies in the world of glass and the topic of transitioning to sustainability

WHAT’S HOT - back again, the program dedicated to the latest technological innovations at various companies, in an even more interactive and engaging version. From the Meeting Area, the presenter can join the various participants at their stands in Fiera or even connect to the company’s headquarters for a live virtual visit of the premises.

WHAT’S SPECIAL - a new program dedicated to companies that focuses on the Exhibitors’ areas of specialization

GLASS IS - this program will spotlight the qualities that only products made of glass can offer and that make this material unique and irreplaceable.

VITRUM programming will be complemented by that for GLASS WEEK, broadcast from the event Hub and on the dedicated digital platform. The programs will be similar to those for VITRUM, but designed for a broader audience and will explore the topics we have chosen for Glass Week: environmental sustainability, architecture and design.

Thanks to these programs, along with your welcome and, we hope, numerous contributions, our broadcasting schedule will be overflowing with content.

For more information, or to reserve a slot now, please contact the Secretariat.




Finally, it’s here. Unveiled ‒ the graphic design for Milan’s first GLASS WEEK ‒ elegant, transparent and green like glass. 

An image exquisitely in keeping with our theme for this first edition: Vision - focusing on a sustainable future: glass, at the heart of transitioning to sustainability, a transparent material that lends a unique style to every object and is infinitely recyclable.

GLASS WEEK is the occasion to come together to design an eco-sustainable future: clean and innovative, like glass. The future we dream of reflects the characteristics of glass.

Please note that there are several ways to participate in GLASS WEEK: become a headliner, actively contributing to the activities, perhaps also taking advantage of the event’s visibility with the partnership options available. Otherwise, join in the journey and experience it as a spectator.



Exhibitor registration ends May 19

A reminder that May 19, 2021 is the last day to reserve your space at VITRUM 2021: hurry up

Are you already aware of the special conditions introduced for participation this year? Call us at the numbers shown below and we will explain all the details regarding participation.

Exhibitor registration


Custom installations

Fiera Milano offers package solutions for custom installations catering to Exhibitors looking for custom-tailored stand installations to meet their particular needs. A specialized team made available to the Exhibitor will take responsibility for managing the entire process - from the design stage up to and beyond construction and installation - providing support in the bureaucratic paperwork and logistics management, with the added benefits of a service provided by the same fair district hosting the show. Installation staff will remain at the Exhibitor’s disposal for the duration the show. 

Custom installations

600450 VITRUM 2021: exciting innovations on the horizon

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