The Austrian company has been present in South America since February 2012, with its own branch in the city of Campinas in the Brazilian state of São Paulo. Numerous customers and media representatives were invited to a two-day opening event.
“We see great potential in the South American market and have decided to set up a contact partner locally,” explains Karl Gruber, Head of the LiSEC Group. “We have been active in South America for several years now, but the opening of LiSEC Sudamérica will create completely new opportunities.” São Paulo plays a fundamental role in the economic life of Brazil. The industrial metropolis is also the ideal location for a LiSEC branch due to its good infrastructure and proximity to customers. Luiz Garcia, Head of LiSEC Sudamérica, states: “We had a smooth start and already after the first couple of months our interim results are looking positive. In particular with regard to service, we want to provide the operators of our machines and systems with competent, reliable and above all rapid support due to our proximity to customers.”
Successful opening ceremony with a grand finale
In the course of setting up LiSEC Sudamérica, an event with more than 100 customers, partners and media representatives was organised from 26th to 27th of April. LiSEC invited their guests to Paradise Resort Mogi das Cruzes and offered a diverse programme. To start things off, Head of the LiSEC Group, Karl Gruber, and Latin America Sales Manager, Heinz Steinmair, presented their plans for the region. From a gala show on the first evening, to talks on LiSEC machines and automation solutions, both days offered everything needed for a successful launch. An award ceremony held for the numerous invited guests was the highlight of the second day. The winner received a one-week trip to Vienna, including sightseeing, as well as a visit to the LiSEC plants in Amstetten. Heinz Steinmair sums up these two days with the following comment: “We would like to thank all those who accepted our invitation. Our intention is to build upon these new foundations and we are looking forward to a busy future in South America.”
LiSEC sees great potential in South America
As a full service provider with a wide range of low-priced basic machines through to comprehensive, automated systems, LiSEC wants to strengthen its presence in the fast-growing region of South America. To that effect, the talks during the opening event focused on areas such as float glass processing and glass cutting, as well as laminated glass- and insulating glass production, which raised considerable interest. For LiSEC, the 2011 financial year was very successful. Total turnover increased by 25%, with growth in all regions of the world. According to LiSEC, these results are mainly due to their varied portfolio and the very high quality of their products. After founding LiSEC Sudamérica, similar growth rates are also expected for this region in the medium term.