FIT Show 2025 Celebrates Marketing Excellence: Winners of the FIT Show Marketing Awards Announced

With a record-breaking number of entries and an extraordinary display of creativity and innovation, this year’s awards have truly raised the bar for marketing excellence in the fenestration and glazing industry.

The FIT Show Marketing Awards were established to recognise and celebrate the most impactful, inventive, and effective marketing campaigns from across the sector. In 2025, the competition was fiercer than ever, with entries showcasing bold ideas, clever strategies, and measurable results that are shaping the future of our industry.

The 2025 FIT Show Marketing Award winners are:

Best Overall Campaign

Winner: AluK International
Highly Commended: Comp Door

Most Creative Campaign

Winner: The Residence Collection
Highly Commended: Hörmann

Best Use of Social Media

Winner: Quickslide
Highly Commended: Morley Glass & Glazing 

FIT Show Event Director, Nickie West, commented: “This year’s entries were nothing short of outstanding. Our judges were blown away by the calibre of work, the breadth of ideas, and the tangible impact these campaigns have had on brand awareness, engagement, and business growth. 

“The winners and highly commended entries have set a new standard for marketing in our industry, and we’re incredibly proud to celebrate their achievements at FIT Show 2025. A huge congratulations to all of our winners and highly commended entrants. Your innovation and impact are shaping the future of our industry.”

The judging panel praised AluK International for their integrated, results-driven approach in the Best Overall Campaign category, while The Residence Collection was commended for their bold creative vision. Quickslide’s innovative and engaging use of social media also stood out, demonstrating the power of digital storytelling in today’s market.

Alex Gallop, AluK's Head of Marketing comments: “This award is a true reflection of the creativity, collaboration and passion of our amazing team and how well our Upgrade Your System campaign resonated with the FIT Show audience. In what was the biggest and most competitive year yet, we’re absolutely delighted that our campaign focusing on how we can help fabricators and installers survive and thrive in a tough market came out on top.  Thank you to the FIT Show for the recognition and congratulations to all the finalists who raised the bar this year."

For the highly commended categories, judges praised Comp Door’s campaign for its outstanding digital engagement and creativity, highlighting its multi-channel social media, immersive storytelling, live demos, competitions, and influencer content that brought the “Innovation” theme to life and drove record footfall and impressive results.

Richard Diliberto, Comp Door sales director, added: “We are incredibly proud to receive this recognition at FIT Show 2025 , especially against such outstanding competition. This award reflects the passion, expertise, and commitment our team puts into everything we do. The positive response to our new SleekSkin product has been a real highlight, showing that the innovation and hard work we put into it truly resonates with our customers and the wider industry. This achievement is a testament to everyone at Comp Door, and we look forward to being involved in future FIT Show events with greater innovation than ever before and a presence that continues to drive the industry forward.”

HORMANN’s campaign was commended for emphasising product reliability and technical excellence through targeted social media, live demos, and customer testimonials that built strong trust. Morley Glass impressed with an educational, video-focused approach across LinkedIn, Facebook, and YouTube, effectively engaging both trade and end-user audiences with technical showcases and authentic testimonials.

FIT Show 2025 has firmly established itself as the UK fenestration industry’s must-attend event, delivering its biggest and most vibrant edition yet at Birmingham’s NEC. Spanning four halls and drawing thousands of visitors, this year’s show has not only set new records for attendance but also raised the bar for innovation, networking, and sector collaboration.

FIT Show returns to the NEC, occupying the same four halls, from Tuesday 18 to Thursday 20 May, 2027.