In a survey of 2,239 male urban residents aged 18 to 60 in seven major Chinese cities - Beijing, Shanghai, Guangzhou, Wuhan, Chengdu, Shenyang and Xi'an - it was found that respondents spend on average 8.6 minutes looking at themselves in the mirror each day.
Men in Shanghai, China's largest city and commercial hub, were the most narcissistic, devoting 17.1 minutes to the looking glass.
The survey showed that one third of the respondents had cosmetics at home and cosmetics expenditure averaged 80 yuan a month, Xinhua news agency reported.
Modern Beijing men spend 119 yuan each month on cosmetics, more than in any other Chinese city, the survey said. Forty-six per cent of the Beijing respondents had cosmetics in their bathrooms.
Experts said cosmetics and beauty treatment used to be the exclusive preserve of Chinese women, but economic and social development have made Chinese men more conscious of their look.