Wrightstyle integrates media relations and social media

Date: 28 June 2013
Source: Wrightstyle
Wrightstyle, the UK steel glazing company, has integrated its traditional media relations marketing with new social media channels.

You can now keep up-to-date with the innovative company on LinkedIn and Facebook, as well as subscribing to a new bi-monthly newsletter, providing corporate news from around the world.You can subscribe to the interactive newsletter on the company’s updated website, or follow the links to Wrightstyle’s social media platforms.The company already has a very successful YouTube channel where visitors can see live feeds of ballistic and bomb testing – including a successful test against a lorry bomb.

The YouTube channel also includes footage of Wrightstyle glazing systems being tested in the USA, which retains the infamous hose stream test, where the glazing system is super-heated and then doused with cold water – to simulate the effect on the system from sprinklers or fire fighter hoses.

Wrightstyle’s media relations and social media programmes are being designed and managed by David Gray PR, a specialist in the glass, glazing and built environment.

“Many larger companies have now embraced social media as a way of reaching out to more customers, or using interactive newsletters to keep existing customers up-to-date with developments,” said Jane Embury, Wrightstyle’s marketing director.

“While social media is not yet in the mainstream in our sector, more and more younger people are engaging with potential suppliers through social media compared with other platforms.

“For example, over 40% of B2B companies are finding customers from Facebook, and a majority of social media users now prefer to connect with brands through Facebook.  As younger audiences become tomorrow’s specifiers, using social media was no longer an option we could ignore.

“We felt it was time to integrate our messages across all platforms and communicate in ways that are timely and appropriate for all our audiences,” she said.



For further information:

Jane Embury, Wrightstyle +44 (0) 1380 722 239 jane.embury@wrightstyle.co.uk  

Media enquiries to:

Charlie Laidlaw, David Gray PR Charlie.laidlaw@yahoo.co.uk

+44 (0) 1620 844736

(m) +44 (0) 7890 396518

600450 Wrightstyle integrates media relations and social media glassonweb.com

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