Vitro Architectural Glass has appointed Guillermo Martinez to manager of general marketing for architectural glass operations in Mexico.
Martinez, who has spent his entire 14-year career with Vitro, will oversee customer and channel marketing strategies, lead strategic marketing projects across the United States and Mexico, and promote the use of energy-efficient glass through compliance with regulatory codes.
“Guillermo has succeeded at every position he has held at Vitro,” said Ricardo Maiz, vice president of architectural glass, Mexican Operations, Vitro Architectural Glass. “We’re excited to leverage his expertise to enhance our market position in Mexico and to drive our strategic marketing initiatives in that region.”
Martinez previously was strategic planning manager for Vitro’s Flat Glass business and strategic planning and marketing manager for the company’s automotive division. He also served as a member of the mergers and acquisitions and post-merger integration teams when Vitro acquired PPG’s flat glass manufacturing and glass coatings operations in 2016 and Pittsburgh Glass Works’ (PGW) automotive original equipment manufacturer glass business in 2017.
Martinez earned an MBA in global business and strategy from the University of North Carolina at Charlotte. He holds a bachelor of science degree in industrial engineering and a minor in systems engineering from Tecnológico de Monterrey in Mexico. Martinez also completed the Babson Entrepreneurship Program at Babson College’s F.W. Olin Graduate School of Business.
He is currently pursuing credentialing as a LEED (Leadership in Energy and Environmental Design) Green Associate to further support energy efficiency and sustainable building practices.
For more information about Vitro Glass, visit www.vitroglazings.com.