GlassPrint LIVE explores glass decoration trends at glasstec 2026

Hosted on the glass trends live stage in Hall 10 between 16.45 – 17.30, GlassPrint LIVE will combine market analysis with industry insight to examine developments shaping the glass decoration sector.

Glass decoration plays a vital role in adding value and differentiation to glass products, while evolving market requirements and developments in decoration technologies continue to create new opportunities for glass manufacturers and decorators.

GlassPrint LIVE will provide insight into the sector, combining an overview of trends in the glass decoration market with an industry perspective on value-added decoration.

Oliver Kammann of K-Flow Consulting GmbH will present ‘Glass container decoration: trends and perspectives’, providing a sector overview and examining key trends and factors influencing the market.

Fredrik Källvist of Ardagh Glass Europe will follow with ‘Value-added decoration – clearly delivered’, bringing the perspective of a major glass packaging producer to the GlassPrint LIVE programme.

GlassPrint LIVE is aimed at glass manufacturers, processors, decorators, printers, technology providers and other professionals interested in the future of glass decoration. Visitors with an interest in glass decoration are encouraged to add the session to their glasstec schedule, with attendance included in the glasstec ticket price.

Complementing the conference session, visitors can also meet leading suppliers exhibiting in the ESMA Pavilion in Hall 12 to discover the latest technologies and solutions for glass printing and decoration.

GlassPrint LIVE during glasstec 2026 will also serve as the official launch platform for GlassPrint 2027, which returns to Düsseldorf on 30 November–1 December 2027. Organised jointly by ESMA and industry expert Dave Fordham and powered by glasstec, GlassPrint 2027 will bring together the international glass decoration community for a specialist two-day conference and exhibition.