Glass for Europe attends Vitrum25 to discuss decarbonisation of the flat glass industry

Date: 25 September 2025
Source: Glass for Europe
Glass for Europe attends Vitrum25 to discuss decarbonisation of the flat glass industry
Photo source
Glass for Europe

Date: 25 September 2025

On 17 September, Bertrand Cazes, the Secretary General of Glass for Europe, attended Vitrum25, an event which brought together the international glass and glazing machinery community.

He gave a presentation on the decarbonisation challenges facing the flat glass industry.

Over four days, from September 16 to 19, industry leaders, manufacturers, and innovators came together to exchange ideas, showcase technological progress, and debate the challenges shaping the future of flat glass production.

One of these challenges is undeniably the path to decarbonising flat glass melting, an issue that remains firmly at the top of the industry agenda. Bertrand Cazes highlighted during its presentation that the path to reducing emissions is both urgent and complex. Achieving the deep cuts required will not be possible through isolated action — it will demand an integrated effort across the entire ecosystem, from glass producers to machinery manufacturers. It is evident that decarbonisation does not exist in a vacuum. It requires technological innovation, massive investment, and robust business cases — none of which are fully secured for the flat glass sector today.

Another pressing concern repeatedly raised during the day was the influx of low-cost imports from outside the EU, particularly from China. These aggressive pricing strategies are disrupting the market and raising urgent questions: How can the European flat glass ecosystem remain competitive under these conditions? And is this a temporary phase or the beginning of a long-term structural challenge? Glass for Europe is actively working on this issue, diving deeper into the topic and its implications. This work is only meant to accelerate in the coming months.

VITRUM 2025 made clear that the industry stands at a crossroads. Decarbonisation, global competition, and investment capacity are deeply interwoven challenges that must be tackled with urgency and collaboration. The discussions in Milan underscored both the risks and the opportunities ahead, reminding participants that the future of flat glass depends on collective resilience, innovation, and strategic action.

600450 Glass for Europe attends Vitrum25 to discuss decarbonisation of the flat glass industry glassonweb.com

Others also read

The build-up to the trade is progressing at a record pace as part of International Construction Week, which will take place from 10 to 13 November 2026 at IFEMA MADRID
Pujol Group is set to showcase its latest glass processing innovations as it returns to Glass-Tech Poland for the second consecutive year.
Russian Construction Week 2026 showcased the latest innovations driving the future of construction and glass industries.
The anticipation surrounding INFRAME Expo 2026 continues to intensify, with exhibitors from across the industry committing in droves and booth bookings progressing at an impressive pace.
The 2nd Annual Glass Symposium brought together industry leaders for a day of education, networking, and discussions on improving glazing quality and preventing construction defects.
The exhibition will take place from 7–9 May 2026 in Cairo, where HEGLA will welcome visitors at Booth A19, Hall 3.

Add new comment

NEWS RELATED PRODUCTS

Kuraray Europe GmbH