The decision to redefine the creative campaign for FIT Show follows on from the announcement that FIT Show would revert to an annual event, taking place at Birmingham NEC next May (12 - 14, 2020.)
Switch, which is headquartered in Birmingham and established for 34 years, won a six-way pitch to secure the brief. The agency already works with a number of FIT Show’s exhibiting brands, as well as wider construction industry brands such as Kingspan Insulation Ltd, Build UK and REHAU.
It was Switch’s ‘Come along to KOMMERLING’ campaign, winner of FIT Show 2019’s ‘best creative marketing campaign’ award, that helped to deliver a record breaking show for the premium supplier of window and door systems, and put the agency on FIT Show’s radar.
The creative campaign will kick start in earnest from November 2019 and run across all digital and print channels, with the use of a unique and highly targeted video to create maximum impact amongst both and exhibitors and visitor prospects. This will be supported by a number of other exciting initiatives, all designed to ensure as much visibility of the event as possible across the industry.
Speaking about the decision appoint Switch as creative partner, FIT Show event director, Nickie West said: “We were blown away by the creativity and level of effort that Andrew and the team had gone to throughout the pitch process. They went above and beyond and demonstrated that they not only knew the FIT Show brand, but were the right partner to cement FIT Show as the essential annual platform to meet, network, learn and do business.”
“We’re excited for everyone to see this campaign, join the conversation and work with us to reinforce just what it is that sets the UK glass and glazing industry apart from many others out there. We don’t sit still in times of uncertainty, we push on, we evolve and we lead the way. The Switch campaign communicates all of that, and more.”
Speaking about their appointment, Switch Client Services Director, Andrew Wishart said: “We were very excited when FIT Show approached us with the creative brief for FIT Show 2020. This is the flagship event for an industry that we love and know well, and we couldn’t wait to combine this knowledge with our creative communication skills to help deliver a stand out campaign for 2020.
“There is no doubt that we are working through challenging times as a nation, but FIT Show delivers year-on-year and that can only be a good thing for the industry and the wider economy. We’ve worked hard to develop a campaign that will capture people’s attention and reignite their drive and passion to just Go For IT!”
Occupying halls 2 & 3 at the NEC next May (12 - 14, 2020), FIT Show and Visit Glass will return with the same award-winning formula that has helped to establish it as the UK’s number one, award-winning showcase for the glass, glazing, windows, doors and conservatories sectors.