Transforming Perspectives: Mir Stekla Renamed to World of Glass for Global Innovation

Transforming Perspectives: Mir Stekla Renamed to World of Glass for Global Innovation
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Photo by EXPOCENTRE AO

Date: 18 June 2024

The well-known international exhibition Mir Stekla is undergoing a significant transformation as it changes its English name from Mir Stekla to World of Glass.

This alteration comes as part of a rebranding effort to enhance the global visibility and recognition of the event, reflecting its focus on the diverse facets of the glass industry.

The renaming of Mir Stekla to World of Glass will surely spark considerable interest and importance among the foreign audience, recognising the significant international presence at the event. With 201 companies from 10 countries – Belarus, China, France, Germany, Hungary, India, Italy, Russia, Switzerland, and Turkiye – participating in the show, the global flavor is undeniable. Moreover, the fact that foreign visitors make up 7% of the total attendance further underscores the show's international appeal.

This change is set to significantly improve the visibility and understanding of the show’s focus on glass-related industries and innovations for English-speaking visitors.

Overall, the decision to rename the event to World of Glass is a strategic move that not only highlights the global nature of the event but also underscores the importance of catering to the needs and preferences of an English-speaking audience. This change is poised to elevate its profile and establish it as a must-attend event on the international glass industry calendar.

You are kindly welcome to join the upcoming World of Glass 2025! This year, the event has relocated to a bigger and more spacious Pavilion No. 1, offering an enhanced experience for its visitors. Save the date: World of Glass 2025 will take place from March 11th to March 14th. Don't miss this opportunity to explore the latest innovations and trends in the glass industry!

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