Sisecam Flat Glass launches the renewed brand architecture of Isıcam

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Sisecam Flat Glass attracts wide attention at Istanbul Glass 2016.

Being one of the largest flat glass producers of the world, Sisecam Flat Glass has introduced the renewed brand architecture of Isıcam at Istanbul Glass 2016 Expo, and has received wide attention with its innovative and special solutions offering energy-savings, safety, noise control and transparent decoration.  Operating under the body of Şişecam Group, the global player of the glass industry Şişecam Flat Glass has introduced the renewed brand architecture of Isıcam at Istanbul Glass 2016 Expo held at TÜYAP Fair and Congress Center on 9-12 March, which is the most important fair in the glass industry in Eurasia.Exhibiting its product group to be marketed under the brand of "Isıcam Systems" in the upcoming period, Şişecam Flat Glass explained to the industry professionals that the new brand architecture resulted in the creation of a new system by Isıcam, which offers solutions combining advanced technology and system engineering and meeting the special requirements of every geographical location, household or individual.

The “Isıcam Systems C Series”, “Isıcam Systems S Series” and “Isıcam Systems K Series” exhibited at the fair were received with enthusiasm and much interest.

Besides launching its "Isıcam Systems" brand at the fair, Şişecam Flat Glass also exhibited its new product "Şişecam Temperable Solar Low-E Glass Neutral 71/43", which makes maximum use of daylight with its transparent and neutral apperance while restricting the solar heat that enters the building. This new product decreases the heat loss by 50% compared to a standard double glass, and reduces the entry of solar heat by 40% ensuring savings on cooling costs in summer. Besides, the product is also meeting safety requirements with its temperable nature, and reduces the injury risk in case of fracture of the glass.

Şişecam Temperable Solar Low-E Glass Neutral 71/43 offering a comfortable living area saves energy costs in buildings, reduces carbon dioxide emissions and allows for more environment-friendly buildings. This product is preferred especially for residences, houses, schools and shop window where transparency and low-reflection are important.

Visitors of Istanbul Glass 2016 Expo had the chance to get information about the insulation properties of products at Şişecam Flat Glass booth of 156 square meters. Developing products which offer energy savings, safety, noise control and which are suitable for decorative use, Şişecam Flat Glass has continued its R&D and investment operations at full speed following its vision of offering innovative solutions for the changing and evolving requirements of the market, and has proven once again at the fair that it aims to serve the purpose of energy saving and energy conservation not only through its production technologies, but also the products it develops.

About Şişecam Flat Glass

Operating under the body of Şişecam Group, the global player of the glass industry, Şişecam Flat Glass is not only the Turkish flat glass market leader, but also has the distinction of being one of the two largest producers of Europe. Carrying out its production activities in its Kırklareli, Mersin, Bursa and Ankara facilities in Turkey, as well as its facilities located in other 8 countries consisting of Bulgaria, Romania, Germany, Slovakia, Hungary, Russia, India and Egypt, Şişecam Flat Glass is the 2nd largest flat glass manufacturer in Europe and the 5th in the world.

Operating in four main product categories consisting of "essential glass" (flat glass, frosted glass, mirror, laminated glass, coated glass, glass for architectural applications), "auto glass", "energy glass" and "white goods glass", Şişecam Flat Glass serves many industries such as construction, automotive, energy, white goods, furniture and agriculture.

Meeting customers' expectations in its targeted markets, Şişecam Flat Glass carries out its activities by increasing its competitiveness with its qualified and high-quality products, state-of-the-art technology, and its efforts focused on saving energy for environment protection.

600450 Sisecam Flat Glass launches the renewed brand architecture of Isıcam
Date: 15 March 2016

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