Schüco launches brand campaign with Jogi Löw

Schüco obtains Joachim Löw as an ambassador for its new end customer campaign. The campaign will be shown from June on far-reaching broadcasting stations and will aim to strengthen the brand globally and consistently increase awareness. The collaboration with Joachim Löw will run until the end of 2020.

Andreas Engelhardt, Managing Partner of Schüco International KG, is delighted with the deal. “Joachim Löw motivates his team and himself to achieve top performance. He is always professional and focused. He takes on responsibility and stands for credibility and continuity. These are all values which fit in perfectly with Schüco and for which he is valued by many people the world over. I look forward to working with him.”

During his visit to Bielefeld, Joachim Löw described Schüco as a technically innovative, modern yet down-to-earth company with clear values. He is particularly impressed by the wide range of comfort solutions that make living and working more pleasant. He is really looking forward to three exciting years working with Schüco.

The campaign story

Cocooning is the trend of spending more and more time at home. Retreating to the private sphere where you are unobserved is therefore increasing in importance. Based on this, Schüco uses its new far-reaching campaign to tell entertaining stories, showcasing Joachim Löw in different environments.

The intention here is to make the merits of Schüco products – such as comfort, security, design and energy efficiency – tangible and show them in a lighthearted way in the sanctuary of the home. Joachim Löw says, “For me, home is pure relaxation. It is where I spend time with friends and family and can be myself.”

And you can see exactly what that looks like in the TV adverts, which will be broadcast regularly from 1 June to mid-July on ARD and ZDF as well as on Lufthansa in-flight TV from July.

The Schüco campaign is aimed at end customers and will be shown on TV and online as well as in general publications and special interest magazines from June.

For more information, visit
www.schueco.com/athome