Consumers prefer the purity, safety, quality and sustainability of glass. They believe beverages taste better and are colder in glass. Glass is the only true cradle-to-cradle material and is essentially chemically inert. This is as true today as it has been throughout the 2,000 year history of glass.
The three-day Glass University focuses on the benefits of glass and the glass making process as well as the marketing, new product development, technical and creative capacity of O-I. Experts from various disciplines at O-I will cover these topics over two days with the third day dedicated to a tour of a state-of-the-art glass manufacturing facility.
"Attendees of the University will gain an overview of the glass manufacturing process, quality control systems, surface treatments, and innovative container design highlighting the purity and premium image glass conveys to consumers," said Kevin Stevens, vice president of global marketing, O-I. "They will also learn how a strong brand identity and consumer loyalty can be built through the right marketing strategy, by leveraging consumer preferences for glass packaging and its unrivaled sustainable benefits for the end-user and the environment."
The O-I Glass University is currently held in North America, Latin America and Europe with programs in the Asia Pacific region coming soon. Upcoming Glass University dates:
North America (for more information: Carl Rooth, +1 419 247 5000)
- March 27 - 29 in Perrysburg, Ohio
- June 26 - 28
- September 18 - 20
- November 13 - 15
Europe (for more information: Claire Roux, + 33 4 26 68 65 70)
- May 15 - 17 in Lyon, France
Latin America (for more information: Miguel Yanez, + 58 212 300 2553)
- April - in Colombia
- May - in Brazil
- Oct./Nov. - in Venezuela