FIT Show Sets Sights on International Growth with Job Opening for Overseas Sales Agent

Date: 25 September 2025
Source: FIT Show
FIT Show Sets Sights on International Growth with Job Opening for Overseas Sales Agent
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FIT Show

Date: 25 September 2025

As FIT Show looks ahead to its most ambitious edition yet in 2027 (Birmingham NEC 18 - 20 May), Event Director Nickie West has set out bold international growth plans and a renewed strategic vision for the UK’s flagship fenestration event.

Building on the record-breaking success of 2025, West is steering the show towards deeper engagement with global markets - with Poland and Italy among the first international targets - and expanding its remit to embrace new product categories, sustainability, and smart technologies.

FIT Show, the UK’s only dedicated fabricator and installer trade show, returns to the NEC, from Tuesday 18 to Thursday 20 May, 2027. 

With over 10,129 attendees from 5,325 companies and more than 300 exhibitors, the 2025 event demonstrated industry strength and innovation through new features like the Installer Demo Zone and Marketplace, complemented by a digital campaign that reached over 4.3 million people.

Reflecting on this success, Nickie West, Event Director of FIT Show, shared:
"FIT Show 2025 was a milestone for our community of fabricators, installers, and supply chain partners. We’re now looking ahead, doubling down on our ambition to grow the show internationally. To support this, we have opened applications for International Sales Agents, seeking passionate individuals, or agencies, to help us expand our reach into key overseas markets, including Poland and Italy."

The role aligns with FIT Show’s vision for 2027 and beyond, where the exhibition will span four NEC halls and include dedicated innovation zones in smart technology, sustainability, and emerging sectors such as outdoor living, shading and roofing. The planned growth will also deepen engagement with architects, specifiers, housing associations, and housebuilders alongside core fabricator and installer markets.

FIT Show has firmly established itself as the UK fenestration industry’s must-attend event, delivering its biggest and most vibrant edition yet at Birmingham’s NEC. By bringing together global innovators, manufacturers, and specifiers, the event aims to strengthen cross-border collaboration, showcase cutting-edge products to a wider audience, and position itself as a leading platform for the fenestration industry worldwide.

FIT Show returns to the NEC, occupying the same four halls, from Tuesday 18 to Thursday 20 May, 2027. Prospective applicants interested in joining FIT Show’s international expansion are encouraged to contact Nickie directly for further details.

600450 FIT Show Sets Sights on International Growth with Job Opening for Overseas Sales Agent glassonweb.com

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