Ecoplas joins the Eurocell Recycle family in latest business rebrand

Ecoplas joins the Eurocell Recycle family in latest business rebrand
Photo source
www.eurocell.co.uk

Date: 26 August 2019

Eurocell, the UK’s leading manufacturer, distributor and recycler of PVC-U window, door, conservatory and roofline systems, is rebranding its Ecoplas recycling business to bring it into the Eurocell Recycle stable.

Ecoplas, formerly the largest independent PVC-U recycler in the country, was acquired by Eurocell in August 2018. With one of the most advanced and innovative recycling processes in the industry and a nationwide network of collection points at which traders can deposit their PVC-U waste, it contributed significantly to the record breaking 3.6 million frames Eurocell prevented from going to landfill last year. 



The rebrand of Ecoplas, which was founded in 1992 and can draw on over 200 years’ combined experience its core team, is part of an ongoing strategy by Eurocell to simplify and extend the face of its recycling operations and follows a move last year to bring Merritt Plastics under the Eurocell Recycle brand. 



As a result, between its consolidated operations in Ilkeston and Selby, Eurocell Recycle now offers the largest and most complete closed-loop process in the UK for collecting and processing used PVC-U frames to be re-extruded and turned into new windows, doors and building products. 



In this way, it prevents thousands of tonnes of PVC-U waste from entering landfill and helps reduce the industry’s reliance on new raw materials. 



Products manufactured from recycled PVC-U are actually stronger than those made with virgin plastic because of the chemical transformation of the polymers it contains when it goes through the recycling process. Research also shows it can be recycled up to ten times with no degradation in quality, giving it a lifespan in the construction industry of 350 years. 



On the rebranding project, Eurocell Head of Marketing Chris Coxon commented, “Eurocell Recycle, which we launched officially in October 2018, is our way of telling the trade we do exactly what it says on the tin. 



“We’ve always been a leader in recycling and sustainable manufacturing, as our investment of over £10m in our recycling facilities over the last ten years demonstrates. The more effectively we can get the message out to the trade that second time around doesn’t means second best, and the easier we can make it for them to send their waste frames for recycling, the better the industry can be for the environment. “Ecoplas have helped us take enormous strides towards those objectives in the short time they have been part of the Group, and we all look forward to continuing to work with the team as part of the Eurocell Recycle family.” 



For more information on Eurocell and its recycling facilities, visit: https://www.eurocell-recycle.co.uk

600450 Ecoplas joins the Eurocell Recycle family in latest business rebrand glassonweb.com

Others also read

The Fenestration and Glazing Industry Alliance (FGIA) has released an updated version of its widely used water leakage field check specification for non-operable fenestration systems.
FIT Show organisers are thrilled to announce the winners of the FIT Show 2025 Marketing Awards, marking the event’s biggest and most competitive year yet.
FENSTERBAU FRONTALE has a new director with immediate effect: Chiara Sträßner is taking charge of the organization of the world's leading trade fair for windows, doors and facades.
The Fenestration and Glazing Industry Alliance (FGIA) has updated a specification describing the use of aerosol foams developed specifically for application with fenestration products.
The first edition of Glass-Tech Poland took place from June 3–5, 2025, at Ptak Warsaw Expo, marking a strong debut for what promises to become a key event for the glass technology sector in industry and construction.
During the last months, Glass for Europe’s Environment experts have been working towards a harmonised definition of recycled content in the flat glass sector.

Add new comment

From industry

NEWS RELATED PRODUCTS

A+W Software GmbH