WDMA Releases 2021 U.S. Industry Market Study

This report provides market data and consumer insights needed to understand the industry's performance, key trends, and future direction. The report is based on extensive industry input for product shipments in 2020 and was prepared, researched and analyzed by The Farnsworth Group. In addition to analyzing the manufacturing data, the Farnsworth Group also conducted additional research to combine industry driver data and housing market data to reliably benchmark and forecast product shipments.

The 2021 market study report includes an analysis of the attitudinal drivers of homeowners and contractors, key macro drivers in the residential and commercial markets and special section focusing on the impact the pandemic had on new construction and the remodeling market place during 2020. This report delivers timely information on residential/light commercial window, patio door, residential entry door and interior architectural door market trends and product relationships; regional data, historic data from 2018 to 2019, and forecast data for 2021 through 2023.

Quick facts and key takeaways:

• Total residential units shipped (windows, patio doors, entry doors) were up by 1 million over the level in 2019.
• Though shipments of architectural interior flush door leaves declined by 9.7% in 2020, shipments of architectural interior stile and rail door leaves grew 2.8%.
• Window shipments saw moderate growth in 2020 (particularly in Q3 & Q4) whereas sliding patio doors grew significantly and hinged patio doors dropped.
• Housing starts (new construction) in 2020 were up 7% over new starts in 2019 and are trending towards the 60-year average of 1.43 million starts that have not been achieved since 2006.

Along with shipments and forecasting information, the study also presents topline national data and detailed product data for the housing stock, new projects, and non-residential construction to provide additional insights into the health of the construction industry as a whole. 

The complete study is available for purchase online in the WDMA online store in the Statistical Reports section for non-members. Individual market segments of the 2021 U.S. Market Study related specifically to windows/patio doors, entry doors and architectural doors are also available for purchase separately.