Vitro Architectural Glass names Martin Bracamonte Vice President, Marketing and Innovation

Martin Bracamonte
Photo source
www.vitroglazings.com

Date: 26 August 2020

30-year industry vet to lead company-wide value creation, innovation initiatives

Vitro Architectural Glass (formerly PPG Glass) has appointed Martin Bracamonte to the newly created post of vice president, marketing and innovation.

In his new role, Bracamonte will oversee marketing efforts for Vitro Glass throughout the U.S. and Canada while also leading a range of value creation efforts across all aspects of the business. He also will be responsible for managing profitability and operations initiatives for value-added product platforms.

“Given his vast industry experience and the variety of roles he has served with multiple glass companies, Martin is uniquely qualified to lead our new marketing and innovation efforts,” said Ricardo Maiz, president, Vitro Architectural Glass. “His ability to leverage our company’s strengths—in terms of our people as well our prowess in research and development, manufacturing, product innovation and customer service—will enable us to create a more forward-thinking and customer-centric glass company.”

Bracamonte said he was excited about the opportunity. “We will be looking at ‘Innovation’ from the ground up,” he explained. “Knowing our history, people and capabilities, there is untapped potential throughout our organization that we can mobilize to benefit our customers and the building industry as a whole. I believe the word ‘innovation’ is missing a letter. It should be ‘Innovaction’ — 'Innovation in Action.”  

Bracamonte joined Vitro Glass in January as vice president, operations. During his 29-year career in the industry, he has held senior management and executive posts at several leading glass manufacturers, most recently serving as president and chief operating officer of IGE Glass Technologies.

To learn more about products from Vitro Architectural Glass, visit www.vitroglazings.com.

600450 Vitro Architectural Glass names Martin Bracamonte Vice President, Marketing and Innovation glassonweb.com

See more news about:

Others also read

HORN Glass Industries is further strengthening its presence in the Asian market, responding to increasing demand as well as growing requirements in the region.
Vitro Architectural Glass, an industry leader in sustainability and largest glass manufacturer in North America, is commemorating 25 years of Solarban® 60 glass.
EPPA is pleased to announce the arrival of Anamaria Jinaru as new Manager, Technical Advocacy.
Céline Da Silva has been appointed Group Strategy Director of Saint-Gobain, effective October 1st, 2025. She will report to Maud Thuaudet, Chief Financial Officer.
Vitro Architectural Glass will host an AIA-approved course titled “Using Glass to Reduce Embodied and Operational Carbon” on Thursday, September 4, 2025, at 2:00 PM (EDT).
Vitro Architectural Glass is proud to share that its next generation VacuMax™ Vacuum Insulating Glass (VIG) has been honored by R&D Magazine as a recipient of a prestigious 2025 R&D 100 Award.

Add new comment

From industry

NEWS RELATED PRODUCTS

Vitro Architectural Glass
Vitro Architectural Glass
Vitro Architectural Glass
Vitro Architectural Glass
Vitro Architectural Glass