Solutia Launches New Saflex Web Site

Solutia Inc. announced the launch of www.saflex.com, a redesigned web site for its Saflex business unit designed to communicate with the automotive and architectural glazing industries.

Reinforcing its strong heritage as the world leader in protective interlayers for laminated glass, the new Saflex website offers a broad view of the various benefits and possibilities available using Saflex brand polyvinyl butyral (PVB) interlayers to improve the properties of glass. PVB interlayers, when laminated between layers of glass, greatly enhance the performance characteristics of the resulting glazing unit, providing benefits such as security, solar protection, sound attenuation, safety and aesthetics.

"Saflex.com is a remarkable new resource for glass fabricators, engineers, architects and consumers," said Wing Kwang, global marketing director of Saflex. "The site is designed so that users can easily and intuitively explore and understand basic and advanced glazing configurations and solutions."

Visitors to the website can access information based on either a particular product benefit or the specific product line in which they are interested. Automotive engineers, for example, can investigate the benefits of weight and noise reduction in laminated glazing. Architects can also create real-world color options in the Vanceva(r) color system studio. The clearly labeled navigation allows visitors to explore the possibilities of creating distinct custom colors.

"Time is a valuable commodity," said Kwang. "By creating a truly customer-centric, benefits-driven website, we are showing our commitment to our customers, both direct and downstream. Saflex.com quickly and easily gives our customers access to specific information that leads them to effective laminated glass solutions that meet their design requirements. This is possible as a result of our extensive knowledge of the markets we serve."

The updated website also includes a new "About Saflex" section featuring the history of Saflex interlayers, including a timeline of key milestones dating back to 1927. "This new feature is just one way to celebrate our rich heritage as we commemorate 80 years of improving laminated glass technology," said Kwang.

Following the launch, Saflex.com will continue to be updated with new features. Several upgrades are planned, including consolidation of information previously communicated through three other Solutia product web sites, a password-protected section for customers, newsletter archives and multi-language functionality.

600450 Solutia Launches New Saflex Web Site glassonweb.com
Date: 31 March 2007
Source: Solutia.com

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