PPG video series wins Brand Builder Award for best channel marketing program

‘Glenn the Glass Guy’ videos explain the science of glass performance to consumers - PPG Industries’ (NYSE:PPG) “Glenn the Glass Guy” series of consumer education videos has earned a 2015 Brand Builder Award for best channel marketing program from magazine publisher Hanley Wood.

Glenn the Glass Guy is an actor-portrayed PPG expert who uses foam footballs, thermoses, radiometers, heat lamps and other props to explain the science of residential glass and window performance in a fun and engaging way.Written and produced by the Pipitone Group, Pittsburgh, the videos are divided into quick, high-paced segments that address topics such as how low-emissivity (low-e) coatings work; the differences between passive and solar-control types of low-e glasses; and how the performance of stainless-steel and foam-based spacer systems compare with one another.PPG Industries’ “Glenn the Glass Guy” series of consumer education videos has earned a 2015 Brand Builder Award for best channel marketing program from magazine publisher Hanley Wood.The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential, commercial design and construction industries. Written and produced by the Pipitone Group, Pittsburgh, the Glenn the Glass Guy videos are divided into quick, high-paced segments that address topics such as how low-emissivity (low-e) coatings work and how the performance of stainless-steel and foam-based spacer systems compare with one another. To view the Glenn the Glass Guy videos, visit www.glenntheglassguy.com.

Brad Boone, PPG market manager, residential segment, said the videos are designed to help consumers understand the value of investing in high-performance window products that ultimately pay for themselves by delivering a lifetime of energy savings. “Consumers tend to think of glass and windows as commodity products, and it’s difficult for retailers to explain the benefits of these value-added products when homeowners shop online or visit a showroom,” he explained. “The videos present helpful information quickly and concisely and in a way that is compelling to watch.”

The Brand Builder Awards by Hanley Wood recognize the most innovative and effective marketing campaigns throughout the residential, commercial design and construction industries. Hanley Wood publishes several major print and digital publications serving the architectural, building and construction industries such as ARCHITECT magazine, the official publication of the American Institute of Architects, and BUILDER magazine, the official publication of the North American Home Builders Association.

To view the Glenn the Glass Guy videos, visit www.glenntheglassguy.com. To learn more about PPG’s full collection of residential glass products, visit www.ppgglass.com or call 1-888-PPG-GLAS (774-4527).

PPG: BRINGING INNOVATION TO THE SURFACE.

PPG Industries' vision is to be the world’s leading coatings company by consistently delivering high-quality, innovative and sustainable solutions that customers trust to protect and beautify their products and surroundings. Through leadership in innovation, sustainability and color, PPG provides added value to customers in construction, consumer products, industrial and transportation markets and aftermarkets to enhance more surfaces in more ways than does any other company. Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 70 countries around the world. Reported net sales in 2014 were $15.4 billion. PPG shares are traded on the New York Stock Exchange (symbol:PPG). For more information, visit www.ppg.com and follow @PPGIndustries on Twitter.

 

Bringing innovation to the surface is a trademark of PPG Industries Ohio, Inc.

600450 PPG video series wins Brand Builder Award for best channel marketing program glassonweb.com
Date: 16 November 2015
Source: www.ppg.com

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