New history with LiSEC faces

LiSEC presents its new communication concept - co-workers are the models and brand ambassadors.    LiSEC has recently revealed its new image in the media and at international exhibitions.

The name LiSEC forms the basis for the campaign: Each letter stands for a core value of the Lower Austrian company. 

Othmar Sailer, CEO of the LiSEC Group: "The brand core has been carefully formulated. We stand for Lifecycle, Innovation, Service, Experience and Competence – characteristics that can be derived from everything that we do." 

The new LiSEC image campaign focuses not only on products, but also on people: Specifically LiSEC employees. "Of course we earn our money from machinery and software", says Filip Miermans, head of corporate communication. "However, great people - our employees - stand behind this." It is important to LiSEC to present the people behind the brand, which is why the company has refrained from commissioning a modelling agency. Instead, it is colleagues that stand in front of the camera. They are now the stars of the campaign. "As such, employees have become our brand ambassadors. The campaign is unique and has a highly authentic feel, because every subject depicts an employee who is familiar with our values. And it has been great fun producing the campaign with our colleagues," Miermans continues. 

600450 New history with LiSEC faces

See more news about:

Others also read

„All in all, the investment in Dynopt was certainly one of our best investments in software in recent years.“ Lothar Schleiner, authorized signatory/plant manager Gethke Glas Gronau
Improving the glass yield with LiSEC Dynopt software. A story about successful reduction of remnant glass plates and broken sheets through software optimization at Gethke Glas Gronau.
At the glasstec the ConvectLam2 laminates flat glass in demo mode
LiSEC presents its product innovations at glasstec, which focus on the areas of glass cutting, glass processing, flat glass lamination, and insulating glass production.
LiSEC USA to takeover Sales and Service of Schraml machines in North America
LiSEC USA to become market distributor for Schraml (a LiSEC Company) effective July 1st, 2018.
Christian Krenn (LiSEC) with Mr. Ramaswami and Mr. Kheruka (Borosil) after signing the contract
At the trade show Intersolar in Munich Mr. Kheruka, Mr. Ramaswami and Christian Krenn signed a contract for a second tempering plant.
The first sensory perception when entering the production hall: amazingly high degree of cleanliness, bright yellow machinery (combined with subtle gray) and the hiss of LiSEC shuttles that accelerate
HG-glas is a pioneer in glass processing for system wall construction, shower doors and glass trade (including glass for furniture elements) and relies on LiSEC technology.
The KSR station from LiSEC for grinding glass sheets is at the core of production at Interpane
Exactly ten years ago, Interpane invested in a new KSR machine from LiSEC at their site in Parndorf. Let’s reflect a little on this anniversary.


LiSEC Machines - Lisec Maschinenbau GmbH
LiSEC Machines - Lisec Maschinenbau GmbH

Add new comment