These folks don't so much have a business as an argument—or a business proposition as the cliché goes. Chris Gronet, the founder of Gronet Industries which became Solyndra and, more recently, defunct, was one such entrepreneur who visited the offices of Scientific American in the fall of 2008.
Much as Gronet's business alma mater Applied Materials has learned to perfect technological processes such as thermal processing at high speed, this entrepreneur had learned to perfect his rapid patter—and to leave nothing out of place, whether the perfectly parted hair that remained undisturbed by the palpable downdraft of the ventilation system or the thank you e-mail sent the day after the meeting. Like most good, green entrepreneurs, he took a dash of optimism about the bright, clean future for solar energy and paired it with a dose of reality about continuing high prices for the purified silicon at the core of a photovoltaic (PV) device.
Read more: www.scientificamerican.com/article.cfm