The new design of the containers incorporates 100% recyclable water-bases inks and 60% post-consumer waste. In addition, viewing instructions are printed directly onto the inside cover vs. on a separate insert.
“We send out between 15,000 and 18,000 samples boxes per year for our 12-by-12 samples,” says Christine Shaffer, marketing manager at Viracon. “That’s nearly 55,000 glass samples. In the past, the samples were packed with a non-recyclable material. However, as a company, we’re doing everything we can to minimize our environmental footprint, so we decided to get rid of the foam material and are now using either cardboard or a recycled polyethylene material.”
Viracon’s samples will now come in custom cardboard boxes. All box materials, including the glass samples are now recyclable.
“This means we’ll be keeping thousands of foam pieces out of landfills around the country,” says Shaffer. “It was a small change for us, but we’re hoping it will make a big difference.”
For additional information, or to request a samples box, visit www.viracon.com, email firstname.lastname@example.org or call 800-533-2080.
About Viracon, Inc.
Viracon is based in Owatonna, Minnesota, and has facilities in Statesboro, Georgia and St. George, Utah. The company is an international company of Apogee Enterprises, Inc. Viracon produces high-performance glass products, including tempered, laminated, insulating, silk-screened and high-performance coatings. Apogee Enterprises, Inc. is a leading fabricator, distributor and installer of value-added glass products and systems. Headquartered in Minneapolis, the company’s stock is traded on NASDAQ under the symbol APOG.
Christine Shaffer, Marketing Manager
800-533-2080 ext. 3490
Ryan Public Relations