Self-Cleaning Glass: Offering A Clear Advantage

Recent figures clearly show that homeowners are willing and able to up-spec their conservatories. Conservatories Active looks at how margins and customer satisfaction are increased by selling up conservatories with options such as self-cleaning glass.

According to information contained in the report by AMA Research the‘Domestic Conservatory Market – UK 2004’, the conservatory market is worth more than £1.3 billion at retail prices. However, says AMA, the market value increases towards £2 billion when installation costs, furniture, lighting, flooring, window coverings and other accessories are included.

However, glass conservatories are essentially an extension of the glazing industry – the double glazing industry – means that many of the methods and cultures upon which the conservatory industry is founded are shared with the window market. Including, some of its more negative traits. In particular, the habit of going for the price close as a means of securing an order now pervades the conservatory market.

The result of underselling, invariably, is a conservatory that may be poorly ventilated, cold in winter, too hot in summer, noisy when it rains and difficult to clean, none of which it needs to be.

This means that the bright, shiny new pride and joy that Mr. & Mrs. Jones have increased their mortgage for quickly loses its charm, and therefore the all-year-round versatility that any conservatory should offer them. It also denies worthwhile margin to the installer, and possibly even sales recommendations. What makes this worse is that the homeowner would almost certainly, faced with a reasonably convincing pitch, upgrade to overcome these inevitable negatives.

Pilkington Activ™, the world’s first self cleaning glass may cost a little extra but, especially when specified for a conservatory roof, it is in its element – quite literally. Using an inert and totally safe coating that is applied during manufacture of the glass, it uses ultra violet light from normal daylight, and rainwater, to quite literally keep itself clean. Ultra violet light combines with the coating – an otherwise unremarkable compound called titanium dioxide that is used in such humble products as toothpaste – to degrade organic matter soiling the surface of the glass, in a continuous process. Then, when it rains, the second action created by the coating causes the rainwater to ‘sheet’, and wash the organic soiling off the glass, taking inorganic matter with it. Stubborn soiling may be helped along by a light hosing, with the glass looking pristine and streak-free without any further effort.

Thus, through the break through of self-cleaning glass, one of the biggest disappointments of owning a conservatory is avoided – forever.

Read the entire news on the source link below.

600450 Self-Cleaning Glass: Offering A Clear Advantage glassonweb.com

See more news about:

Others also read

Prism Architectural: 7-8 St Martins Place, London
Prism Architectural are pleased to continue their working relationship with Willmott Dixon Interiors on 7-8 St Martins Place, London.
Epwin Glass highlights decorative glass expertise
Epwin Glass draws on the company’s 30 years of experience in glass manufacture as it continues to support fabricators and installers throughout the UK.
Selly Oak Retail Park Next for Bennetts
Aluminium glazing specialists Bennett Architectural have been chosen to work on the NEXT store at at the brand new Selly Oak Retail Park.
Epwin Glass invests for the future
Epwin has consolidated its glass production facilities onto one site – Epwin Glass.
Kings College, Wimbledon
Prism Architectural are pleased to announce the appointment by Knight Harwood to deliver the external glazing to Kings College, Wimbledon.
Allegion Acquires Advanced Fire-Rated Glass Products Manufacturer TGP
Allegion, plc, a leading global security products and solutions provider, has acquired Technical Glass Products (TGP) through one of its subsidiaries.

Add new comment