Under www.schott.com/innovation visitors can literally plunge into and discover this fascinating material with all its many properties.“Every innovation begins with a story, and SCHOTT has many such innovation stories to tell,” the two Project Managers, Petra Schick, Director New Media, and PR Manager Christina Rettig agree. “Nevertheless, the framework for telling these stories in an exciting way had been missing.”
This has now been created with the new site.The platform was launched in March with four stories in German and English to start with.The first story is about ultra-thin, ultra-flexible glass. This will soon make it possible for smartphones to be bent around your wrist. Other topics include the “Next Extreme Material” for use in industrial designs of the future, innovative packaging, for storing drugs securely, and a feature on how the material of glass electrifies the energy landscape.
“We want to continue developing from relying on a traditional, more technical product presentation, towards telling stories with a common thread. We want to arouse the curiosity of those who visit the site with respect to the technical innovation behind it and yet have fun watching it,” says Rettig. This is ensured, among other techniques, by using animated graphics and film clips. “The multimedia presentation allows us to transport our brand positioning ‘glass made of ideas’ and our attitude ‘Innovators at heart - enablers at work’ even better,” adds Schick. Two agencies of the Schmittgall Group, Leonhardt + Kern and Tower 5, were responsible for the creative concept and implementation.
An additional story each month is planned for the new platform. Google and banner campaigns will draw the attention of the target audiences – customers, prospects, job candidates, and journalists – to the platform. Social networks will also be used. The next step planned is to launch a Chinese version.
SCHOTT is a leading international technology group in the areas of specialty glass and glass-ceramics. The company has more than 130 years of outstanding development, materials and technology expertise and offers a broad portfolio of high-quality products and intelligent solutions. SCHOTT is an innovative enabler for many industries, including the home appliance, pharmaceutical, electronics, optics, automotive and aviation industries.
SCHOTT strives to play an important part of everyone’s life and is committed to innovation and sustainable success. The group maintains a global presence with production sites and sales offices in 35 countries. With its workforce of approximately 15,000 employees, sales of 1.93 billion euros were generated in fiscal year 2014/2015. The parent company, SCHOTT AG, has its headquarters in Mainz (Germany) and is solely owned by the Carl Zeiss Foundation. As a foundation company, SCHOTT assumes special responsibility for its employees, society and the environment. www.schott.com