Sales Tool for Cromax® Pro Wins Award for Interactivity

Date: 17 September 2008
Source: DuPont

Date: 17 September 2008

An interactive presentation created to support the launch of DuPont™ Cromax® Pro waterborne finishes recently received an “interactive” award from the American Marketing Association.





DuPont™ Cromax® Pro is a waterborne basecoat paint system for automotive collision repair shops. Designed to replace traditional solvent-based systems, it helps collision repair shops reduce the environmental impact of their operations and comply with pending regulations. The interactive tool allows sales professionals to change topics for a more tailored discussion during on-site visits. The tool can be used to highlight how easy making the switch to the new paint system can be, without the expense of creating a video presentation.



“Just as we used breakthrough technology to develop Cromax® Pro waterborne finishes, we’ve developed an innovative tool to help our sales team and jobbers to communicate the product's benefits,” said Fred Wissemann, DuPont Refinish Brand Manager. “I thank Alan McConachie, who led this award winning project.”

600450 Sales Tool for Cromax® Pro Wins Award for Interactivity glassonweb.com

See more news about:

Others also read

MORE...

DowDuPont Announces Boards of Directors of the Three Future Independent Companies: Dow, DuPont, and Corteva
DowDuPont Announces Boards of Directors of the Three Future Independent Companies: Dow, DuPont, and Corteva
DowDuPont™ today announced the members of the future boards of directors of Dow, DuPont, and Corteva Agriscience™, establishing strong governance structures that will support the long-term value creation of each independent company.
Everlam Laminated Architectural Glass Event
Mark the Date for “Everlam Laminated Architectural Glass Event” on 22- 23 Sept 2015 in Hamm-Uentrop, Germany.   Everlam is organizing a customer-only event in its manufacturing facility in Germany.
DuPont Announces Senior Leadership Changes
DuPont announced on July 23, 2015 that it has named Marc Doyle senior vice president for its Safety & Protection businesses, reporting to Ellen Kullman, chair and CEO. Matthew L.
DuPont and JA Solar to Collaborate on Solar Technology & Advanced Materials
JA Solar and DuPont held a strategic cooperation signing ceremony at the DuPont China R&D Center in Shanghai on December 9, 2014, in support of further collaboration on solar technology and the use of advanced materials from DuPont to help improve the power output, durability and return on investment for solar energy systems.  Yong Liu, chief operating officer, JA Solar (left front), Chuck Xu, global business director, DuPont Photovoltaic Solutions (right front), Matthew Trerotola, DuPont executive vice president (back row, fourth from right) and Tony Su, president of DuPont Greater China (Back row, third from right) were among those who attended the ceremony.
Divestiture of the Former DuPont European PVB Film Business
TOKYO, Japan, Kuraray Co., Ltd. (“Kuraray”, TSE:3405) reached an agreement to sell the European PVB film business formerly owned by European subsidiaries of E.
DuPont Photovoltaic Solutions Addresses India’s Energy Challenges
Advanced Materials Key to Enhance the Performance and Durability of Solar Energy Systems - DuPont Photovoltaic Solutions (DuPont) is highlighting how advanced materials help to improve the power output, durability and return on investment of solar energy systems to address India’s energy challenges, during the 8th Renewable Energy India Expo from September 3rd to 5th, 2014 in  Greater Noida.  The DuPont booth (Hall 5-35) will feature its latest advanced solar materials, as well as solar panels made using DuPont materials from Tata Power Solar.

Add new comment