That was the approach of its designers SGG’s Savinel and Rozé: “We wanted to get away from traditional cold and clinical aesthetics and took our inspiration from other fields to create a softer, mellow effect.” Whatever the inspiration may have been it was enough to win over the highly demanding international jury for the Red Dot Design Award, which awarded SGG MASTER-SOFT the coveted Best-of-the-Best distinction.SGG MASTER-SOFT brings a matte, velvety effect to the SGG Masterglass range with a structured, quilted pattern with a fine grain. The material has a soft, flexible surface, very finely engraved and structured by two diagonals. The effect is surprising, revealing clearly drawn small 3D patterns. This has the desired effect of obscuration but moving images and people are blurred, creating a novel graphic effect whilst offering adequate privacy. SGG’s R&D teams invested in brand-new matrixes to print the glass and with fine-tuning of every stage of the production process to achieve the precision of the pattern.
SGG MASTER-SOFT offers a new choice to architects and designers as it is ideal for combining such elements as furniture with indoor and outdoor architectural elements, doors, partitions, shower walls and bath screens, windows, balustrades, etc.
Like other glass in the SGG MASTERGLASS range, SGG MASTER-SOFT is highly technical: it can be toughened and curved. The 8 mm thick version can also be used to design frameless glass items such as for showers and partitions. It may also be lacquered to extend designs to include colour. SGG MASTER-SOFT is a patterned glass that complies with the requirements of standard EN 572-5.
ABOUT THE RED DOT DESIGN AWARD 2015: This year, the expert jury for this major international design award which has been highly prized ever since its creation in 1956, examined 4928 products, presented by companies from 56 countries. Prizes were awarded in 31 categories including “Materials and Surfaces”, the one in which SGG MASTER-SOFT was competing.