Theaward was presented in a ceremony May 18 during the American Institute of Architects (AIA) National Convention and Expo in Washington, D.C.
PPG and Pittsburgh-based Pipitone Group were honored for high click-through rates for a campaign featuring three separate online advertisements: one for SOLARBAN(R) 100 glass, aneutral-reflective, solar control, low-emissivity (low-e) glass; and two for the introduction of Web-based specification tools for PPG glass and coatings products.
Laura Viscusi, vice president and publisher, McGraw-Hill Construction Media, said the PPG campaign generated user enthusiasm and click-through rates 40 times higher than the industry average.
Patrick J. Kenny, PPG vice president, corporate marketing, said the award was especially gratifying because it was based on hard data and not subjective review by a panel of judges. “The success of our online campaign was the result of several well-executed factors, including compelling creative, sound media planning and strong messaging and positioning for our products,” he said. “The award is a testament to the quality of our advertising business partners and to the thorough and thoughtful direction they received from our internal glass and coatings marketing teams.”
To learn more about PPG glass,coatings and paint, visit www.ppgideascapes.com or call 1-888-PPG-IDEA (774-4332).
Laura Viscusi, publisher, Architectural Record, and vice president, McGraw-Hill Construction Media (center left), presents the Excellence in Advertising Award for Online User Engagement to Adam Shoup, designer, Pipitone Group (left); Rob Struble, PPG director, brand and communication strategy (center right); and Scott Pipitone, principal, Pipitone Group (right). Sharon Bird, PPG manager, marketing and communications, industrial coatings (not pictured), also was honored. A PPG campaign consisting of three online advertisements – for SOLARBAN(R) 100 glass and for two Web-based specification tools to help architects seeking PPG coatings and glass products – generated click-through rates 40 times higher than the industry average, according to the publisher.
PPG: Bringing innovation to the surface.(TM)
PPG Industries' vision is to continue to be the world’s leading coatings and specialty products company.Through leadership in innovation, sustainability and color, PPG helps customersin industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company.Founded in 1883, PPG has global headquarters in Pittsburgh and operates in more than 60 countries around the world. Sales in 2011 were $14.9 billion. PPG shares are traded on the New York Stock Exchange (symbol: PPG). For more information, visit www.ppg.com.
Solarban is a registered trademark of PPG Industries Ohio, Inc.
Robert J. Struble
PPG Flat Glass