Windscreen Man is a very simple image but it's instantly obvious what he is and we hope he has a friendly appeal."
Launched at the end of last year, the mascot has already starred in a TV advertisement in Finland and donned a Santa hat for AGR's Christmas cards. He has his own product range too - from key-rings and Post-its to t-shirts and golf balls.
"We've had a very positive reaction to him," said Richard. "The Polish business is even running a competition to give him a name. Elsewhere we're still just calling him Windscreen Man but if anyone has any better ideas ..."