Pilkington: AGR Promotes Brand

Date: 24 July 2007

Shaded Pilkington green and wearing a beaming smile, the cheery windscreen man is believed to be the first ever mascot figure employed by a Pilkington business."We are expanding into far-flung regions of Europe and dealing with small independent customers who may never have heard of Pilkington - or if they have, think of us only in terms of building products," said Richard Batchelor, marketing manager for Aftermarket Europe."So we wanted something to tie our brand to the product.

Windscreen Man is a very simple image but it's instantly obvious what he is and we hope he has a friendly appeal."

Launched at the end of last year, the mascot has already starred in a TV advertisement in Finland and donned a Santa hat for AGR's Christmas cards. He has his own product range too - from key-rings and Post-its to t-shirts and golf balls.

"We've had a very positive reaction to him," said Richard. "The Polish business is even running a competition to give him a name. Elsewhere we're still just calling him Windscreen Man but if anyone has any better ideas ..."

600450 Pilkington: AGR Promotes Brand glassonweb.com

See more news about:

Others also read

Join NGA at 1:00 pm ET on Jan. 21 for this 60-minute Thirsty Thursday session, presented by Kayla Natividad, NSG/Pilkington.
Guardian SunGuard® SuperNeutral (SN) 70S was chosen for the fully glazed façade.
Today’s announcement touches all three of the company’s product lines.
NSG announces big steps in the research on antiviral glass.
Specialist Glass Products has delivered on a bespoke requirement down at the O2 in London. The grand opening of ‘Mamma Mia! The Party’ took place last month, and we produced the extra-large panels for the entrance to the diner.
Building designers and architects looking for inspiration for current and future projects, need look no further than NSG Group’s new, state-of-the-art mobile app.

Add new comment

From industry