Pilkington: Activ Earns Effectiveness Award

Presented at this year's IPA - Institute of Practitioners in Advertising - Effectiveness Awards, the Bronze award pays tribute to the 360 per cent sales increase achieved since launching its Activ tv, print and new media campaign in 2006.

Household names such as Coca Cola and Weetabix also received Bronze awards at the same event.

The award went to the whole of the 'Pro-Activ' team, which includes the Pilkington sales and marketing staff together with their advertising agency BJL. It recognised the impeccable working relationship between the two companies, allowing the implementation of an integrated communications plan which successfully raised awareness amongst consumers and promoted engagement and commitment from the trade.

"This is a very prestigious award and we were up against some extremely stiff competition," said marketing communications manager Julia Berkin.  "I would like to take this opportunity to thank all parties who have worked so hard to ensure the success of Pilkington Activ."

600450 Pilkington: Activ Earns Effectiveness Award glassonweb.com
Date: 12 December 2007
Source: Pilkington

See more news about:

Others also read

Prism Architectural are pleased to announce the appointment by Knight Harwood to deliver the external glazing to Kings College, Wimbledon.
Allegion, plc, a leading global security products and solutions provider, has acquired Technical Glass Products (TGP) through one of its subsidiaries.
When designing a three-story restaurant overlooking the Chicago River, a client approached Solar Innovations® for a custom Folding Glass Wall.
Pilkington Spectrum, one of the industry’s most popular glass specifying tool, is now available to use on-the-go following the launch of a new smartphone app.
The W&W Glass installation utilized a Sotawall® Hybrid-Wall® unitized curtain wall system and a Pilkington Optiwhite™ Pilkington Planar™ point supported structural glass retail storefront system at the podium.
Pilkington United Kingdom Limited, part of the NSG Group, has two new patterns joining its popular Pilkington Texture Glass range.

Add new comment