The Group announced its intentions to wow the market with high quality, innovative and visually stunning products when it launched earlier this year and says that the new look website has been produced in order to reflect those qualities with a clean and concise, image focused design.
As well as looking more sophisticated, the new website is also far more responsive, working seamlessly across all platforms including desktop computers, mobiles and tablets. Panoramic Group has also streamlined the content in order to reduce page numbers and to ensure all the information on the site is delivered more effectively.
Ben Errington, marketing manager, commented: “The new website, which was designed and built entirely in-house, mirrors the striking aesthetics of our product range and also allows our customers to communicate with us on several platforms in clear and concise way. Our retail customers, for instance, can learn more about the exciting design features, extensive options and pricing of our doors and windows thanks to some first-class imagery, and informative videos. In the coming months they will even be able to generate an instant online quotation. We’ve invested heavily in CRM integration software that allows us to connect with customers in a more dynamic way and to track their enquiries, so no one will be missed.
“We have also created an area specifically for our trade partners,” continued Ben. “Here they can access a wealth of marketing materials, a quotation system and much more besides.
“The new website is not just about new products though,” concluded Ben. “There is a lot more to come from the Panoramic Group, so we’ve also given visitors to the new website an opportunity to keep up to date with the news from across the Group, as well as subscribe to our ‘Stay in the Loop’ blog for the latest in product innovation, lifestyle trends, home design tips, product tips and more.”
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