Optiwhite widens the color choice in Detroit

As Henry Ford once nearly said - you can have any color you like, as long as it's (Opti)white. At the Detroit Auto Show, Toyota went for it in blue, Lexus preferred it in black and Ford (despite their founder's favored color option) kept it white.

Back-painted and backlit, around 6,000 square feet of Pilkington Optiwhite™ was used to provide a gleaming backdrop to the stunning array of luxury vehicles on display in Michigan in January. The 2014 Lexus IS 350 Sport Sedan circled in front of the flashing cameras on a turntable of Pilkington Optiwhite™, back painted in black.Toyota used a cool blue vinyl backed Pilkington Optiwhite™ floor and the fiery orange Toyota Corolla Furia Concept vehicle was seen to its best advantage on a turntable with

Pilkington Optiwhite™ outlined in black.

Ford's all new Atlas pickup stood on pure white Pilkington Optiwhite™, which had white vinyl applied to the back of the glass. And Ford chose more of the ultra-clear low-iron glass to use as handrails around the Ford Lincoln MKC SUV crossover Concept.

"We received a lot of comments about how beautiful the glass looked," said Bob Nolan of Midwest Glass Fabricators, who fabricated all the Pilkington Optiwhite™.

"On one floor display we actually had to add lines around the edge because the glass appeared so clear that people didn't notice the step down."

Pilkington Optiwhite™ has been a popular solution for architects, specifiers and designers for the past quarter of a century, including high rise buildings, airports and museums across the globe. Its exceptional clarity makes it ideal for internal glazing applications like this one as well.

More and more designers are also finding Pilkington Optiwhite™ is the best solution for applications where glass is used as a design feature, such as furniture, doors, display cabinets, shelving, shower enclosures and signage. Paint can be applied to the surface of the glass and the clarity of the glass lets the true colors be displayed.

600450 Optiwhite widens the color choice in Detroit glassonweb.com
Date: 1 July 2013
Source: www.pilkington.com

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