It’s not often that something truly innovative comes to market that offers fabricators and installers a brand new sales opportunity, but that’s exactly what the new Heritage Window Collection by Deceuninck has been designed to do.
Drawing on market research and in collaboration with some of the UK’s top installers, the collection represents the pinnacle of stunning product design and a premium marketing support package to help fabricators and installers sell the concept and the brand.
Deceuninck’s Rob McGlennon comments: “We believe The Heritage Collection will be the most talked about brand in 2017. We say that for good reason. Customers who have already had a sneak preview of the collection which comprises heritage flush, sculptured and chamfered sash windows and doors, have been blown away.
We all know that selling in the retail arena is about creating desire and demand so that’s why we’ve invested as much time and energy into the marketing support for Heritage as we have into the technical aspects and styling of the doors and windows themselves.
With Deceuninck, #bestinclass product quality is a given, and the rest comes down to igniting the imagination and vision of homeowners. Our innovative marketing has been designed to do just this.“
Heritage Collection customers will have access to a dedicated website (www.heritagewindowcollection.co.uk), a luxury 44-page colour lifestyle brochure in both print and PDF format, a comprehensive image library, technical documentation for those more savvy consumers, bespoke showroom display stands and roll up banners, personalised mailers and drop cards, colour swatch books and finally, registered installer packages including logos, weatherproof stickers, banners, presenter, easy peel window/ glass labels and bone china Heritage Collection mugs.
As well as helping Deceuninck fabricators to support their installers with regional consumer lead generation programmes, we will also be embarking on a high energy marketing campaign for trade.
We believe this collection is one of the most exciting and innovative ranges to hit the market for many years, and we want to share it with customers and non-customers alike.