We show how BIPV products can be classified based on intelligence and functionality, how demand patterns have changed, and how these are changing marketing requirements and strategies. We include detailed eight-year market forecasts in both volume and value terms, with breakouts by type of BIPV product, end-market regions, type of buildings, etc.
Some of the dozens of companies discussed in this report include: AltPower, ASG, Belectric, BGT, BIPVCo, CertainTeed, CNBM/Avancis, Corning, Dow Solar, Dyesol, ertex solar, GAF, Hanergy, Heda Solar, Heliatek, Issol, Lumos, Mitsubishi Chemical, Next Energy, Onyx Solar, Orange Solar, Oxford Photovoltaics, Panasonic, Pilkington, Reckli, Saint Gobain, Solar Cloth, Solar Frontier, SolarCentury, Solaria, Solexel, Solinso, Solliance, SwissInso, and TULiPPS.
Highlights from the Report:
The long-anticipated evolution of BIPV, we think, is in truly monolithically integrated PV materials in which there is no clear distinction between the energy and roofing subsystems. Within this transition comes a new set of economic rules and guidelines, in which we see huge cost-saving opportunities. Primary among them is a shift in supply-chain thinking to create new BIPV business ecosystems that align PV and construction product firms (e.g. glass companies) with flatter and wider networks of local and regional partners.
We continue to hear that educating architects and installers is still very much needed so they appreciate that there is "life after rooftop PV racking." Building a strong network of downstream partners, ones who understand the value and messaging around BIPV, are as crucial today as ever.
An alternative straight-to-channel strategy leaves the architect out of the picture, surrendering some of BIPV's higher value to systems integrators, construction firms, installers and retailers, to encourage their buy-in. Not everyone will be able to go this route, however.
n-tech Research believes that BIPV's best chance to take off commercially is for vendors to emphasize aesthetics, and even the "smarts" of BIPV, and not just energy efficiency. This will allow them to tap substantial addressable markets, especially in the US, Germany, Japan and China, where the demand for solar panels is already large.
We see BIPV roofing as still the largest segment of this market throughout our forecast period, although we expect significant growth in both glass and walling applications. For the "true" BIPV leading into monolithic and multifunctional products, we see the real opportunities in the glass sector in particular, representing roughly $2.1 billion in shipments by 2018 and $6.3 billion by 2022.
About n-tech Research:
n-tech Research is the leading provider of market research and industry analysis for the advanced materials sector, with a special focus on the latest functional and smart materials. Visit http://www.ntechresearch.com for a full listing of the firm’s services.
Robert Nolan NanoMarkets (804) 938-0030 firstname.lastname@example.org