In order to achieve this, Oribay has adopted a strategy which has been applied in each of its departments, where the processes have been adapted to the needs of the clients.This is a key objective of the competitiveness of the business.
The processes are centred on four key points.
Added value: knowing that the current market is competitive gives this added value in each of the areas where production is carried out, giving the product attributes which go beyond the bare essentials.
Customer care: teams, this is what makes Oribay a leader in its sector; each department is directed towards giving as much service in both sales and after-sales. Its clients know that any queries they have will be dealt with by a specialised personnel who will help them, who will even visit their plants in order to be able to help the technical team in the adaptation and installation of Oribay's products.
Development: Oribay has adapted all the processes in order to be able to adapt their products to the needs of the client. If the need arises to change specifications of the products, dementions, shapes, materials etc., Oribay has the flexibility to be able to produce products which need to be adapted according to the clients’ needs. It does this through analysing the actions needed to be able to react in the short-term, while maintaining competitive prices for the client.
Communication: listening.. This is how Oribay obtains feedback from its clients, and solves problems with Oribay products. It is now capable of producing new products such as its structural adhesives adapted to production lines for its clients.
It is not possible to have 100% of your clients happy, but through appropriate processes and a competent team it can be achieved.