The Glass Machinery Company initiates dynamic new marketing strategy

The Glass Machinery Company initiates dynamic new marketing strategy
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Helen Duval
The Glass Machinery Company is now firmly established as a leading supplier of quality machinery to the UK flat glass industry.

With this in mind and following a major review of its branding, the company is now investing heavily in raising its profile even higher.  

As part of this planned growth programme, the team, led by Phil Birchall, has launched a new video profiling strategy and unveiled a striking new corporate logo to reflect the company’s modern and forward thinking approach to providing the very best industry leading solutions for the ever changing and demanding glass processing market.

Supplying innovative solutions with a fast ROI for customers is a major priority for the entire team, helping customers to grow their own businesses further and faster. Investment in a more dynamic approach to marketing will raise awareness and reach out to all corners of the UK flat glass industry.

The Glass Machinery Company has recently launched the first in a number of corporate videos. The focus of these will not only highlight the technical merits of the machinery but will also illustrate the benefits achieved by customers themselves in their own words, since the installations were completed. The videos will be profiled on all social media platforms.

Phil Birchall, Managing Director and Bill Pilkington, Sales Manager believe the new corporate branding further emphasizes the professionalism of the company and helps to reflect the exceedingly high standards of the products and service offered by The Glass Machinery Company team as a whole. The new concept logo will debut in literature, a new website and advertising placements, all of which are part of the company’s biggest marketing initiative since its launch.

As a company with a modern and progressive attitude, it has expanded considerably since its launch in 2009, The Glass Machinery Company is now acknowledged as a leading machinery supplier across the UK and Ireland with its strong focus on support services being recognized by customers.

Since its launch the company has made excellent progress in broadening the product portfolio as well as streamlining facilities and service support systems. Bill comments “This exciting expansion clearly demonstrates our determination to set the standard and perfectly reflects the quality of the brands incorporated within our machinery portfolio with the second-to-none engineering service we provide. We are continuing to enjoy steady year on year growth with customers prepared to invest with us because they know that they can rely on both the products we sell and our fantastic aftersales support. And the addition of a fourth engineer to the team can only strengthen our position in the marketplace even further.”

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